Copywriter Position Available In Guilford, North Carolina

Main Responsibilities Create engaging content tailored to specific audiences across multiple formats. Optimize content for search engine optimization to ensure higher organized traffic and improved conversion rates. Partner with marketing, sales, and other internal team members to align content with overall marketing strategies. Analyze trends, competitor content, and audience preferences to craft examples of copywriting that resonates. Develop compelling call-to-action statements that encourage user engagement and drive conversions. Uses various tools and analytics to assess content effectiveness and refine strategies. Ensures all marketing materials adhere to the company’s tone and branding guidelines. Key Qualifications Bachelor’s degree in Business, Marketing, or related field. 5+ years of experience in marketing, with specific experience in copywriting and/or digital marketing. Demonstrated proficiency with analytical tools, content management systems, and other marketing platforms. Preferred Qualifications Proven experience writing for diverse marketing formats, including but not limited to, sales collateral, social media posts, tradeshows, and internal communications. Excellence collaboration skills with demonstrated success working with diverse teams and internal stakeholders. Deep understanding of copywriting fundamentals and target audience analysis.