Lead Designer Position Available In Broward, Florida

Lead Designer

Brand:

MSC Cruises
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Ashore

Category:

Marketing & Communications

Location:

Fort Lauderdale, United States
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Permanent
Description
Where passion meets opportunity The best of your adventures is the one you have yet to sail! Your Purpose MSC Cruises is the world’s third-largest cruise brand and a market leader in Europe, South America, the Gulf region, and Southern Africa, with a strong presence in North America and the Far East. Headquartered in Geneva and part of the MSC Group, MSC Cruises blends global scale with a distinctly European style. As we continue to grow our North American footprint, we’re building a best-in-class creative team to deliver bold, integrated marketing campaigns and creative that resonates with modern travelers. Your Impact We’re seeking a Creative Lead who thrives on big ideas and smart strategy—someone who can turn insights into standout campaigns and lead concept development across Digital, Out of Home, Print, Experiential and other channels. This individual should be a strategic and visionary leader responsible for shaping the identity across channels. From performance-driven ad creative to campaign launches that demand attention, this role requires someone who can connect the dots between brand vision and business goals. This is a highly creative and strategic role that calls for confidence in storytelling, fluency in visual language, and a strong understanding of the modern marketing landscape, especially in the world of travel and leisure. The ideal candidate brings a mix of curiosity, leadership, and executional excellence, along with a collaborative mindset and a strong sense of craft. Responsibilities Lead the concept development and oversee production of integrated campaign concepts across various channels including paid media, CRM, print, social, and web
Partner with cross-functional teams: Brand, Digital, CRM, Media, Product, and Trade to translate strategy into compelling creative
Present and articulate creative thinking with clarity and confidence to stakeholders
Elevate the work with a strong creative point of view and high attention to detail, ensuring everything aligns with MSC Cruises’ brand identity and marketing objectives
Guide creative execution from initial idea to final deliverables, ensuring consistency and excellence across all touchpoints
In collaboration with Brand & Advertising, brief and manage external creative agencies, production partners and freelancers as needed
Drive creative quality and timelines across projects
Mentor creatives and support the development of a high-performing creative team
Stay current on platform trends, cultural insights, and design movements that can inform and inspire the work
Your Journey so far Qualifications 7-10 years of creative experience, preferably in travel, lifestyle, or hospitality industries
Both agency and in-house experience preferred
Proven ability to lead and inspire creative teams
Experience with global brands
Excellent communication and presentation skills
A strong portfolio of integrated campaign work that showcases conceptual thinking and executional craft
Expertise in digital-first campaigns across platforms like Meta, TikTok, YouTube, Google Display Network, and CRM
Comfortable working in a fast-paced environment with evolving priorities
Proficiency in Adobe Creative Suite, Figma, and other creative tools
Familiarity with print production, signage, and CMS platforms a plus

Bonus:

experience with video editing, animation, or UX/UI design
Bilingual (English/Spanish) is a plus Who You Are You think in big ideas but sweat the details. You’re fluent in both creative vision and marketing strategy, and you know how to make work that’s beautiful and effective. You love collaborating, leading brainstorms, and guiding a project from the spark of an idea to a standout execution. You’re energized by fast-paced environments and inspired by the challenge of shaping what’s next in travel marketing. Your Essentials
US Passport or US Permanent Resident
MSC Cruises is an E-Verify employer MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs. Our commitment We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.