General Manager – Rockcastle Florist Position Available In Monroe, New York

General Manager – Rockcastle Florist Employee Retention Solutions Rochester, NY Job Details Full-time $60,000 – $75,000 a year 1 day ago Benefits Health insurance Paid time off Employee discount Qualifications Management Mid-level Microsoft Office POS Leadership Communication skills

Full Job Description Job Title:

General Manager Location:

Rochester, NY Reports To:

Owner Employment Type:

Full-Time About Us:

Rockcastle Florist Inc is a locally owned floral boutique business specializing in custom and brand specific arrangements, event florals, and everyday gifts. We pride ourselves on creativity, quality, and top-tier customer service. As we grow, we’re looking for a hands-on, driven General Manager to lead day-to-day operations, drive sales growth and cultivate a positive, high-performance team environment.

Job Summary:

The General Manager oversees the daily operations of the high-volume, multi location florist shops, including staff management, customer satisfaction and inventory control. This role ensures all locations run smoothly, maintains high visual and service standards, and achieves business goals.

Key Responsibilities:

Operational Management Oversee all activities, including inventory, opening/closing procedures, cleanliness, merchandising, customer service and quality control Implement and enforce company policies and procedures Manage daily scheduling and staffing to ensure proper coverage Monitor order flow and timely fulfillment of deliveries, events, and walk-in sales Team Leadership Hire, train, and supervise floral designers, sales associates, and delivery drivers Foster a collaborative, enthusiastic, and customer-focused work environment Conduct regular performance reviews and coaching conversations Sales & Customer Service Ensure exceptional service standards for all in-store, phone, and online customers Resolve escalated customer concerns with professionalism and care Work with team to meet or exceed monthly sales targets Inventory & Vendor Management Oversee purchasing of flowers, plants, supplies, and gift items Manage vendor relationships, negotiate pricing, and monitor product quality Conduct regular inventory counts and implement waste-reduction strategies Marketing & Community Engagement Collaborate with marketing team Assist in identifying opportunities for events, partnerships, or promotions to grow brand awareness Represent the shop at community and networking events Financial Oversight Track and analyze daily/weekly/monthly sales and expenses Prepare reports for ownership and recommend process improvements Ensure cash handling procedures are followed accurately

Qualifications:

3+ years of experience in retail or service industry management (floral industry experience a plus) Strong leadership, problem-solving, and decision-making skills Excellent communication and interpersonal skills Experience with POS systems, inventory management software, and basic Microsoft Office or Google Workspace Ability to work flexible hours including weekends, holidays, and peak seasons Passion for flowers, design, and creating joyful customer experiences

Compensation:

Salary:

$60,000-$75,000 per year (based on experience)

Benefits:

Paid Time Off, Health Insurance, Employee Discounts Job Type:

Full-time Pay:

$60,000.00 – $75,000.00 per year

Schedule:

Evenings as needed Extended hours Holidays Monday to Friday Weekends as needed

Work Location:

In person