Director, Media Planning (Streaming & Linear) Position Available In Western Connecticut Planning Region, Connecticut

Director, Media Planning (Streaming & Linear) Diray Media Norwalk, CT 06854 Director of Media Planning (Linear & CTV)

Location:

Norwalk, CT | Hybrid, 3 days in-office

Job Type:

Full-Time Department:

Media Strategy & Investment Reports To:

VP, Media About the

Role:

We are seeking a Director, Media Planning to lead our investment strategy across streaming (CTV/OTT) and linear television campaigns. This role requires a strategic thinker and hands-on leader with expert knowledge in video measurement and planning tools such as VideoAmp , Nielsen , and other data-driven platforms. The ideal candidate will bring 5-7 years of experience in media planning and investment, a passion for data storytelling, and a proven ability to deliver high-performing, insight-driven campaigns across a variety of video environments. A strong understanding of retail media , particularly in Amazon eCommerce campaigns , is also highly desirable. Key Responsibilities Lead strategic development and execution of integrated video media plans across streaming and linear platforms. Own media investment strategy to drive optimal results and efficiency across CTV, OTT, and traditional TV. Interpret and analyze audience and performance data using tools like VideoAmp, Nielsen, iSpot, and Comscore to inform planning and drive measurable business outcomes. Tell clear, compelling stories with data — distilling complex findings into actionable insights for internal teams and clients. Serve as a key client-facing leader, presenting media strategies, insights, and performance recaps. Manage and mentor a team of media planners and associates, ensuring strategic alignment and operational excellence. Partner closely with media buying, analytics, and account teams to ensure campaigns deliver against objectives. Stay ahead of emerging media trends, technologies, and industry developments to inform future planning. Qualifications 5-7 years of experience in media planning and investment (ideally for an agency), with significant focus on video across both linear and streaming. Deep expertise in media measurement platforms, especially VideoAmp , Nielsen , Comscore , and iSpot . Strong analytical skills and fluency in turning data into actionable recommendations and persuasive narratives. Demonstrated leadership in managing teams and guiding cross-functional collaboration. Proven success in client-facing roles, with excellent communication and presentation skills. Deep understanding of media performance metrics, attribution models, and buying dynamics across linear and digital platforms. Highly organized, detail-oriented, and proactive in managing multiple priorities. Working knowledge of retail media strategies , particularly Amazon advertising and eCommerce campaign planning . Fluency with programmatic buying and tactics and platforms such as Yahoo! and Amazon DSPs Preferred Experience Background working with media agencies or in-house media teams in sectors like CPG, retail, entertainment, or tech. Strong understanding of programmatic TV and advanced audience targeting strategies. Experience with tools such as media trading platforms, ad serving, measurement and analytics tools. Expertise in Excel and full Microsoft Office suite.

About Diray Media:

Diray Media is a Total Video performance agency with over 35 years of experience connecting brands to audiences across every screen. We specialize in blending linear TV, streaming, and online video with data-driven retargeting strategies that amplify visibility, deepen audience engagement, and drive real results. As TV viewership evolves, our comprehensive approach ensures your campaigns are built for impact in today’s multi-platform world. We offer a fun hybrid working environment, located in Norwalk, CT. The role also includes a highly competitive salary and bonus, with 100% of employee healthcare paid by Diray.