Senior Director, Global Media Principles, Vision and Governance Position Available In Fulton, Georgia

Location(s):

United States of America City/Cities:

Atlanta Travel Required:

00% – 25%

Relocation Provided:

No Job Posting End Date:

May 2, 2025

Shift:

Job Description Summary:

The Coca-Cola Company is seeking a Global Media – Principles, Vision and Governance lead to steer the development and delivery of the reimagined media approach to the future with a consumer focus. The role will be responsible for creating a common vision and future facing strategy for media transformation Globally across operating units in partnership with key internal and external stakeholders. This vision will be completely consumer driven, data informed and designed to flex based on shifting behavioral trends, new technology advancements and market conditions. This will require a healthy balance of innovative thinking and business pragmatism. This is a senior individual contributor role.

Location:

Atlanta, GA (preferred) or Chicago, IL (hybrid) What You’ll Do Develop the vision for future of TCCC in the audience centric landscape, utilizing future back thinking both from consumer and shopper perspective Leverage deep expertise in Media to provide thought leadership and maximize the opportunity for TCCC, given the dramatic changes in the global media and technology landscape. Develop Core Media principles for Categories/Brands in the networked organization framework Create vision for core media and audience cohort for Global brands Define media approach for company, portfolio and category to be shared with Media and IMX teams Lift and shift best practices from external companies and other operating units to establish an effective Coca-Cola media practice. Lead Policy framing and Governance of the Company in the FMCG landscape and with key global platforms Effective integration and interplay of people-oriented and data-driven media intelligence Identify the levers for Media Effectiveness and Efficiency. Lead Global Media Agency reviews Lead the development & evolution of the new media agency model framework

Qualifications & Requirements:

6-8 years of marketing, media, and leadership experience Experience in media strategy, connections & audience planning as well as addressable media Extensive knowledge and experience with media governance related to brand safety & suitability Experience in digital marketing and development of business strategies Experience collaborating with cross functional and diverse regional teams Experience working with external agencies, consultancies and partners Experience in a role with a degree of ambiguity, requiring proactive analysis and action

Work Focus:

Deep understanding of the evolved audience behavior, media, connection and technology landscape Prior experience working in either global teams or across multiple geographies Deep consumer understanding of audience shifts and trends On the pulse of major triggers/drivers that influence/shape the marketing & media industry Ability to work in flat teams Ability to work in Agile project-based teams Consumer / Data /Creative acumen

Communication Focus:

Role will require frequent communication with Global Marketing sub-functions, OU IMX Leads. Must be comfortable communicating the vision of re-imagining Media and Connections and building buy-in across key internal and external stakeholders The Coca-Cola Company has unparalleled brand recognition and a presence in over 200 countries, representing over $46B in revenue and employing 140,000 people around the world. The breadth of the beverage portfolio is without peer, with over 500 brands in both sparkling and still beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas and coffees. The company has a focus on consumer brand marketing, product development, quality and strategy, while independent bottling partners manufacture the products and are responsible for the merchandising and distribution. “The Coca-Cola System,” which is comprised of The Coca Coal Company and its bottlers around the world, is an organization with arguably the most pervasive global footprint in the physical world. 1.9 billion consumer transaction per day; 23 million direct customers; 14 million pieces of cold drink equipment; the largest delivery fleet in the world and 700,000 system wide employees. The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.

Skills:

Audience Marketing, Audience Research, Connections Planning, Digital Brand Strategy, Digital Content, Digital Marketing, Digital Marketing Technology, Digital Media Strategy, Digital Strategy, Marketing, Marketing Strategies, Media Effectiveness, Media Management, Media Marketing Strategy, Media Strategies Pay Range:

$189,000 – $217,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.