Associate Director, Paid Media – Omnichannel Position Available In New York, New York

Direct Agents is looking for an experienced Associate Director, Paid Media to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. This NYC based role has a competitive salary range of $105,000 – $115,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance. The Role The Role We’re seeking an Omnichannel Associate Director, Paid Media to lead and grow a portfolio of client relationships while managing a team of channel experts. You’ll bring hands-on activation experience in at least one paid channel , sharp strategic thinking, and the ability to present complex media solutions with clarity and confidence. This is a high-impact, client-facing leadership role designed for someone ready to shape omnichannel strategy across a range of industries and business models. Key Responsibilities Lead strategic direction across multiple paid media clients, including search, social, programmatic, video, and emerging platforms. Own client relationships : Act as the senior day-to-day lead, guiding client conversations, delivering presentations, and ensuring media strategy aligns with their business objectives.

Activate & Optimize :

Maintain deep hands-on-keyboard expertise in at least one performance channel (SEM, paid social, programmatic, or others) and oversee executional excellence across all channels. Manage a team : Lead, mentor, and develop a team of media managers and specialists, ensuring growth, performance, and collaboration across accounts. Drive innovation : Translate client goals into cutting-edge media solutions, leveraging 1st party data, automation, and AI where applicable.

Reporting & Insights :

Oversee analytics, testing strategies, and performance reporting. Present clear, compelling narratives to internal and external stakeholders. Collaborate cross-functionally : Partner with creative, data science, influencer, and SEO teams to deliver holistic marketing programs. What We’re Looking For 5-7+ years of digital media experience, ideally in an agency setting. In-depth expertise in at least one paid channel (Search, Social, Programmatic, Retail Media, etc.). Proven success managing and growing multiple client accounts simultaneously. Strong people management skills — experience leading and developing junior to mid-level team members. Exceptional presentation and communication skills ; comfortable leading meetings with senior-level clients. A strategic mindset with strong attention to detail, timelines, and KPIs. Experience with tools like Google Ads, Meta Ads Manager, DV360, SA360, or other media platforms and dashboards.

WHY DIRECT AGENTS

Work-Life Balance 4-

Day Work Week:

Join our innovative pilot program designed for sustained productivity and well-being

Flexible PTO:

Up to 24 days annually based on seniority, plus paid birthdays and volunteer days

Family Support:

Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits Premium Healthcare :

Full coverage options including One Medical, KindBody, and mental health support

Wellness Perks :

Citibike membership, fitness reimbursement, and wellness programs

Community :

Dog-friendly office, team events, and an inclusive culture that celebrates diversity

Modern Tech Setup :

MacBook Pro and premium software tools

Innovation & Growth AI-Driven Innovation:

Harness AI-powered workflows to optimize strategies and drive impactful results

Future-Forward Tech :

Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions

Career Development :

Shape your path through mentorship, training programs, and direct access to leadership

Industry Impact :

Contribute to thought leadership and strategic initiatives that drive agency innovation Outstanding Environment Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!