Senior Writer Position Available In Fulton, Georgia

Senior Writer#25-62655
Atlanta, GA
50% Remote Job Description Project Description
Client, the leading destination for trusted health information worldwide, is launching a new online learning program and support network designed to empower individuals to develop and maintain a healthy lifestyle and weight. This new web site and learning program will offer self-guided classes, downloadable resources, real-time webinars, and community support — all built to empower individuals with complex medical profiles to develop and maintain active lifestyles that support their overall wellbeing and journeys toward a healthy weight. Project Goals
Engage an aspirational health & wellness audience in a long-term relationship around weight management that is designed to

• Validate their experiences and acknowledge the real, medical and biological roots of their struggles to achieve and maintain a healthy weight
• Equip them with current, detailed, world-class information from leading experts — via live and on-demand webinars, expert Q&As, articles, videos, and other resources
• Guide them through programs that promise to build healthy habits over time, not unlock miraculous weight loss
• Provide resources to help with the daily work of planning and preparing meals, hitting exercise goals, improving nutrition and sleep, and managing stress
• Connect community members with each other for crowdsourced solutions, ongoing encouragement, and on-the-fly problem solving Role Description
  We are seeking an experienced health journalist who can authoritative health content in an understandable and engaging voice.

The Senior Writer will craft the following content types from proprietary webinar transcripts: feature articles, expert Q&As, one-page downloads, and interactive self-tests. Additional writing assignments include audience surveys, articles based on user-generated content (aka survey results and social comments), news articles, newsletters, and slideshows. Full Responsibilities

• Transform the transcripts from expert webinars into accessible, impactful, authoritative articles, Q&As, free downloads, self-tests, and slideshows that the expert will approve for publication under their byline.
• Write original news reports, user-generated content pieces, newsletter copy, and more, keeping in mind the brand style and voice.
• Work with Senior Editor to identify opportunities for new content and special packages based on content gaps, seasonality, and/or news and research.
• Craft reader polls and solicit questions from audience members for experts to answer; coordinate with social media and newsletter teams on user-generated content ideas
• Attend and take notes on 1 webinar monthly with top experts; collaborate with Senior Editor on content to be derived from each webinar
• Collaborate with social media and newsletter teams on content promotion
• Work to keep content fresh, vibrant, and authoritative
  Required Skills A strong candidate will have the following:
• Impeccable writing and editing skills; must be able translate complex information into readable, empathetic yet authoritative prose
• 5 to 10 years’ experience in health digital media and publishing; mental health journalism a plus
• Demonstrated SEO understanding and experience
• A strong work ethic and top-notch productivity
  Required Education BA or MA in journalism or equivalent experience