Brand Asset Manager Position Available In New York, New York

Brand Asset Manager

• Retail, Beauty
  New York, NY
  FreelanceHybrid$59.1
• $69.

1 /hr Posted June 17, 2025 Our well-known beauty client is seeking a Brand Asset Manager to lead the asset and creative strategy for Media, retail and eRetail for 2 well-known brands. Succeeding in this role will require a certain expertise in assets and content, in the e-commerce environment, a sensitivity in luxury fragrance and make-up, and (above all) strong organizational and detail-oriented skills. This is a 40hr / week, hybrid assignment. A computer will be required.

Brand Asset Manager Responsibilities:

• Manage all asset optimizations for MEDIA campaigns, providing insights into optimization to increase ROI across all media channels
• Manage creative of assets and copy on

ECOMMERCE PLATFORMS

across the brands fragrance and makeup categories, in order to boost consumer sales and enhance the brand image across all digital touchpoints (spearhead creative optimizations for launches and existing products, to ensure best in class creative tailored to the specific retailer best practices to increase conversion)

• Manage creative submission and optimizations for permanent POS, Trade activations, Events, and Pop Ups Oversee the end-to-end delivery of all assets for Media, Retailer Media, Points of Sales (POS), Product Description Pages (PDP) and brand activations in general. Managing timelines, stakeholder approvals, and cross-functional collaboration.

• AWARENESS MEDIA

  (in partnership with the Media and Product Marketing Teams)

•

Integrated Campaign Leadership:

Spearhead the creative execution and delivery of brand content across a diverse media landscape including social, programmatic, CTV/STV, OOH, and retailer media. Oversee all stages (conceptualization, briefing, optimization, implementation, analysis), collaborating closely with the marketing and media Teams, to implement comprehensive content strategies maximizing the campaigns engagement and ROI.

• Data-Driven Creative Optimization:

  Leverage data and analytics platforms (e.g., VidMob, Vizit) in partnership to test, analyze, and optimize creative performance, implementing data-driven enhancements to maximize impact.

• RETAILER MEDIA

  (in partnership with the O+O, eKAMs and Trade marketing Teams)

• Retailer Partnership & Activation:

  Cultivate strong relationships with retail partners, managing communication regarding asset updates and developing impactful consumer touchpoints across digital channels (social, display, email, landing pages, DOOH, etc)

• BAM will be in charge of adapting and customizing brand assets to retailer-specific media campaigns/digital needs and distributing with respective eKAMs and Trade Marketing Teams.
• POS & e

BUSINESS ACTIVATIONS

• POS and other IRL activations: adapt, prepare and deliver the needed content

• PDP Auditing and Analysis:

  regularly audit and analyze product detail pages (PDPs) for top SKUs on key retailer websites, ensuring accuracy, completeness, and brand consistency. Identify and catalog areas for improvement and provide recommendations to enhance product presentation and conversion rates

• Content optimization: proposing, approving and implementing necessary optimizations

• Content Creation:

  collaborate with A&I, Marketing, and the organization’s content factory Teams to create brand and UGC visuals and videos for PDP

•

Product Catalogue Management:

Maintain the integrity and optimize the online presence of the entire product catalogue, ensuring regularly refreshed SEO-optimized copy and updated imagery across all PDPs.

ESTIMATED TIME OF WORK SPENT

• 25% on Awareness media activations
• 25% on Retailer media activations
• 50%

POS + PDP

assets

Brand Asset Manager Requirements:

• Bachelor’s Degree in Marketing, Communications, or a related field
• 3+ years of experience in digital asset management and trafficking, preferably in the Beauty or consumer goods industry
• Strong understanding of digital marketing channels and platforms, including websites, social media, and online advertising
• Excellent organizational skills and attention to detail
• Strong project management skills and ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant software In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits Creative Circle’s Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for

STEM/OPT

programs. Additionally, you must be physically located in and perform the work for our client in the United States.
April Segedi is recruiting for this position
Email me to apply for this position Refer a Friend This job was first posted by Creative Circle on June 17, 2025 and applications will be accepted on an ongoing basis until the position is filled or closed. EEO Employer Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you’ll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle. About Creative Circle Creative Circle matches creative and marketing professionals with hiring managers looking for talent. The above listing is for a position with one of our clients. If you’re a good fit for this role or another we’re currently working on, a recruiter will reach out to you directly. We only contact the applicants who are the best fit for the position, so if you do not hear back, please take a look at the other roles we have available. Thank you for your interest!

Job ID:

AS29-1856785