Senior Director, Pricing and Packaging Position Available In Montgomery, Pennsylvania
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Job Description
Job Description:
As a member of Sprout’s Marketing department, you’re an integralpart of empowering and inspiring our customers and driving thegrowth of our business. As a true partner to Sales and Success, weare accountable to—and responsible for—driving significant revenuethrough new business acquisition and customer growth. Together, wemake up our revenue organization where we lead our go-to-marketstrategy and establish our goals as one unified team. We put ourcustomers at the center, we’re driven by results and passionateabout our impact on the overall strength and health of Sprout. Asindividuals, there’s no shortage of opportunities to learn and growin your current role and beyond. Here, we just really want you todo your best work, be creative, take risks and make mistakes. Whatyou’ll do
- Define, lead and manage all aspects of the globalpricing and packaging strategy for current and future products,incorporating competitive insights, financial analysis and customerfeedback.
- Lead a small team of pricing strategists.
- Useanalytics, data and research to proactively identify opportunitiesfor pricing and packaging improvements and model the impact ofchanges using product usage, retention, and financial data.
- Partner with Product, Sales, Customer Success, Finance, andMarketing to determine pricing strategies within product roadmaps,drive market intelligence, revenue growth and education, whileleading pricing governance through a cross-functional PricingCommittee to ensure consistent policies and key decision-making.
- Rigorously monitor performance, tracking the effectiveness ofpricing strategies and making adjustments to optimize results.
- Conduct in-depth qualitative and quantitative customer research,model monetization scenarios, and execute programs.
- Own theproject management of any new pricing and packaging proposalthrough the various stages of stakeholder involvement to ultimatemarket roll-out.
What you’ll bring Sprout Social is seeking aSenior Director, Pricing and Packaging to own the development ofpricing and packaging strategies for our global product portfolio.
In this role, you will be the key driver of strategic pricingdecisions for the organization, fully owning our pricing andpackaging strategy, with a material impact on Sprout’s monetizationand revenue. We are looking for an authentic, strategic leader whocan confidently bring together cross-functional teams, provide adata-driven point of view and cultivate a high-performing strategyand team. The minimum qualifications for this role include:
- 12years of experience working in software.
- 5 years of experienceleading pricing and packaging work for a B2B SaaS organization,including 3 years managing teams.
- Familiarity with user-basedpricing and alternate pricing models, self-serve and sales-ledgo-to-market motions and Mid Market / Enterprise customer buyingbehavior
- Deep experience with SaaS pricing models, tools, andprocesses. You will have had direct experience running pricinganalysis, including Van Westendorp analysis, Gabor Granger and MaxDiff.
- Significant experience communicating, influencing, andworking cross-functionally with technical and non-technicalstakeholders at all levels, including the C-Suite, acrossmarketing, sales & success, finance and product teams.
Preferredqualifications for this role include:
- Experience working withpricing platforms such as Qualtrics, Conjointly, etc
- Undergraduate degree in a STEM discipline; advanced STEM degree isa plus How you’ll grow Within 1 month, you’ll plant your roots,including:
- Learn about Sprout’s product, customers, pricing andpackaging structure, and go-to-market motions.
- Partner withRevenue Marketing leadership to set initial priorities and align onexpectations for your role
- Understand past and present pricinginitiatives and their impact
- Meet with other key partners acrossthe business, in sales, marketing, product, customer success andfinance to learn about the scope of their work and areas ofopportunity Within 3 months, you’ll start hitting your stride by:
- Begin developing a strategy for pricing and packaging at SproutSocial, and begin implementing quick wins
- Identifying where gapsin data and analysis exist and begin getting that information,including price sensitivity analysis and packaging research
- Leading the pricing and packaging council, where you will driveexecutive alignment, decision making, and organizationalprioritization of key pricing and packaging decisions Within 6months, you’ll be making a clear impact through:
- Implementingmeaningful changes to our pricing and packaging that begin to drivesignificant global revenue
- Measuring, reporting, understanding,and acting on the impacts of these changes Within 12 months, you’llmake this role your own by:
- Tested, failed, learned, and appliednew strategies and tactics to our pricing and packaging
- Continuing to evolve our pricing strategy and sophistication
- Consistently measuring, analyzing, and communicating pricing impactand performance
- Surprise us!
Use your unique ideas and abilitiesto change Sprout in beneficial ways that we haven’t even consideredyet. Of course, what is outlined above is the ideal timeline, butthings may shift based on business needs. Other projects and taskscould be added at the discretion of your manager. Our BenefitsProgram We’re proud to regularly be recognized for our team,product and culture.
Our benefits program includes:
- Insurance andbenefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like ourflexible paid time off and parental leave program
- High-qualityand well-maintained equipment—your computer will never prevent youfrom doing your best
- Wellness initiatives to ensure both healthand mental well-being of our team
- Ongoing education anddevelopment opportunities via our Grow@Sprout program andemployee-led diversity, equity and inclusion initiatives.
- Growingcorporate social responsibility program that is driven by theinvolvement and passion of our team members
- Beautiful, convenientand state-of-the-art offices in Chicago’s Loop and downtownSeattle, for those who prefer an office setting