Director of Marketing (Workplace Services | Hospitality) Position Available In Wake, North Carolina

Director of Marketing (Workplace Services | Hospitality) MilSpec Talent – 5.0 Raleigh, NC Job Details $100,000 – $120,000 a year 16 hours ago Qualifications Military Google Tag Manager ROI B2B HubSpot Senior level B2B marketing Leadership Marketing Multichannel marketing Full Job Description Join a world class team of professionals at a three-time

INC 5000

workplace services company as the leader of marketing! Our client who is helping employers build high-performing teams through world-class food, beverage, and hospitality experiences is seeking a Head of Marketing as they scale into new markets across the US! This is not a brand-only, post-and-pray marketing role. You’ll own the go-to-market strategy, run campaigns that drive real revenue, and build the engine that powers a multi-city expansion. You will also be collaborating with the CEO and VP of Sales to launch new regional markets using tailored GTM playbooks, generate and nurture high-value B2B leads, and design and execute creative, data-driven campaigns.

Position:

Head of Marketing Location:

San Francisco Bay Area or Raleigh, NC (Hybrid, 4 days/week)

Compensation:

$100K-$120

K Responsibilities:

Architect a go-to-market strategy for launching in 10+ new cities Create and manage the marketing roadmap, calendar, and budget Run multi-channel campaigns across SEO, SEM, paid social, email, and direct mail Design ABM campaigns targeting enterprise accounts ($100K+ ACV)

Own HubSpot:

lead scoring, workflows, automated nurtures, MQL routing Refine our brand positioning and messaging for key buyer personas (esp. 25-40yo office/HR leads) Build battlecards, decks, ROI calculators, and proposal templates Execute creative, low-budget campaigns to penetrate new markets Manage and develop a junior marketer (design + creative strength)

Requirements:

5-10 years of B2B marketing experience (service-based preferred) Hands-on HubSpot expertise (scoring, workflows, nurtures, reporting) Track record with account-based marketing for large, complex deals Experience building GTM plans and launching into new regions Analytical fluency: CPL, CAC, funnel optimization, ROI modeling Leadership experience managing small teams or junior staff

Preferences:

Experience in B2B workplace services, food/beverage, or office design Field marketing or local event strategy experience Past military experience (enlisted or officer) with marketing transition Exposure to both agency and in-house environments

Why Join Us:

Own the marketing function — set strategy, build systems, and scale revenue Work closely with a founder/CEO in a builder’s environment Be part of a high-care, high-performance team culture Hybrid team meals, open feedback loops, and a mission that matters: “Fueling workplaces and powering productivity.” MilSpec Talent is a specialized recruiting firm helping high-performance Veterans find careers into private-sector leadership roles. We work with organizations that appreciate grit, ownership, and team-first leadership – just like you delivered in uniform.