Deputy Director, Operations, Internal and External Communications Lead Gotham Health Position Available In New York, New York
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Job Description
Deputy Director, Operations, Internal and External Communications Lead – Gotham Health Department
OTHER ADMINISTRATION
Location
Manhattan
Job
ID111256
Civil Service ClassificationManagerial
Hire In Rate$100,000.00 (for employees new to HHC) Salary Range$100,000.00 – $110,000.00 Pay FrequencyYear
Full/Part TimeFull-Time Regular/TemporaryRegular
Regular ShiftDay About NYC Health + Hospitals NYC Health + Hospitals/Gotham Health is one of the largest Federally Qualified Health Center (FQHC) in the country, providing coordinated world-class primary and specialty care with dignity and respect for all New Yorkers, without exception. At Gotham Health, we practice a person-centered caring culture that values delivering compassionate, quality healthcare in partnership with our patients, community organizations, and staff. Gotham Health is focused on high-quality, affordable care to everyone regardless of ability to pay or immigration status. Gotham Health serves the community through a two-pronged approach: providing treatment to those who need it while at the same time emphasizing prevention. We strive to deliver services in a way that maximizes each patient’s opportunity to achieve successful health outcomes, we believe in every person’s right to participate in their care plans, we facilitate partnerships with other community resources to meet the needs of our patients beyond healthcare, and we celebrate and recognize the compassionate care of our committed staff. Join our team if you want to be part of our Gotham Health Family, a person-centered, fully integrated, and innovative ambulatory care network that enables all New Yorkers to live their healthiest lives. Job Description
PURPOSE OF POSITION
The Internal and External Communication lead supports the execution, delivery and activation of internal and external communications plans and assets using different channels and vehicles, including newsletters, collateral, digital communication, press, intranet content, emails, videos, town halls and presentations
SUMMARY OF DUTIES AND RESPONSIBILITIES
Leverage expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives.
Collaborate closely with editorial leadership on wider narrative positioning and business strategy.
With a clear point of view, execute advanced strategies and tactics with measurable results to build both consumer and industry awareness.
Manage brand crisis communications strategies and responses.
Partner with all service lines integral to grow new patient volume
Cultivate top-tier media relationships to secure opportunities for key editorial and business priorities.
Lead and manage the writing, editing, and proofreading for a range of employee communications, newsletters, and informational materials for internal distribution.
Regularly assess and publish content on communication vehicles (Intranet, newsletters, email, social media, etc.), to ensure on-time, accurate delivery, and availability of fresh, updated content.
Contribute to the planning, delivery, and measurement of internal and external communication plans to help support the execution of company strategies and increase employee engagement.
Analyze distribution metrics to measure communication effectiveness.
Coordinate distribution and tracking of communications to build appropriate audience profiles and lists and ensures timely delivery and follow-up.
Assist with development and distribution of surveys and the solicitation of feedback from employees to help in measuring employee satisfaction and engagement and evaluating the results of communications plans, campaigns, and strategies.
Provide recommendations to improve internal and external communications by tracking consumer and employee understanding and retention, and summarizing consumer and employee satisfaction surveys.
Coordinate production and distribution of materials.
Help with implementing high impact programs that raise brand awareness and help to build/maintain relationships consumers and patients
Support sites and leadership team with a range of cross-functional projects
Determine measurement and effectiveness for internal and external communications strategies
Role is onsite
Occasional evening and weekend work may be required
Proficient in crisis communications that includes planning and reputation management
Perform related work as required Analytics and Planning Display marketing curiosity and a willingness to push your own thinking and the facilities work in new directions
Demonstrate an ability to develop a range of alternatives for assigned projects
Identify key elements of an issue, problem or data set and be able to highlight general opportunities and implications
Make decisions that reflect “layers” of thought – balancing enthusiasm, insight, caution, discretion Measure campaign success by tracking engagement, reach, and ROI
Create campaigns that are localized and multilingual Minimum Qualifications 1. A Baccalaureate Degree from an accredited college in Business Administration, Management, Public Administration, Marketing or an approved related discipline; and, 2. Four years of responsible public relations experience involving the press and communications media, employee communications, community affairs, educational affairs, public information, corporate and business affairs, governmental and legislative affairs; or, 3. A satisfactory equivalent. Department Preferences
QUALIFICATIONS FOR THE JOB
CERTIFICATION(S)/LICENSE(S):
EDUCATIONAL LEVEL
Bachelor of Arts
Journalism or Communication Preferred
KNOWLEDGEABLE IN
Proficient in technical and creative writing
QUALIFICATIONS FOR THE JOB
CERTIFICATION(S)/LICENSE(S):
EDUCATIONAL LEVEL
Bachelor of Arts
Journalism or Communication Preferred
KNOWLEDGEABLE IN
Proficient in technical and creative writing
COMPUTER PROGRAMS/SOFTWARE OPERATED
– Basic proficiency with Excel, PowerPoint, and Microsoft Word
YEARS OF EXPERIENCE
3 years of experience How To Apply If you wish to apply for this position,