Regional Marketing Specialist Florida Division Position Available In Alachua, Florida

Regional Marketing Specialist – Florida Division Orthopedic Care Partners Management, LLC – 3.1

Gainesville, FL Job Details Full-time Estimated:

$50K – $62.9K a year 7 hours ago Qualifications Branding Marketing Writing skills Healthcare Administration Mid-level Adobe Creative Suite Canva Content creation Bachelor’s degree Organizational skills Communication skills

Marketing Editing Full Job Description Description:

JOB OVERVIEW

Orthopaedic Care Partners (OCP) is seeking a strategic and hands-on Regional Marketing Specialist to support the growth of its Florida division. This role plays a critical part in executing OCP’s enterprise-wide growth strategy at the regional level, with a strong focus on driving new patient volume and expanding market share. The ideal candidate is an energetic, results-oriented marketer who understands the nuances of localized execution while aligning with broader corporate goals. This position will serve as the primary marketing point of contact for the Florida division, translating national strategy into local impact through provider visibility, referral engagement, patient access, and community outreach.

ESSENTIAL FUNCTIONS INCLUDE, BUT ARE NOT LIMITED TO

Enterprise Growth Execution Implement and support marketing strategies that align with OCP’s goals for new patient acquisition, analytics, and market share expansion. Track and report local campaign effectiveness using metrics aligned with enterprise KPIs. Collaborate with enterprise marketing to ensure Florida initiatives support overall business objectives. Physician Marketing & Onboarding Manage provider onboarding marketing, including bios, headshots, announcements, and digital presence. Coordinate visibility efforts for new and existing providers to accelerate ramp-up and increase patient volume. Referring Provider Relations Support initiatives that enhance relationships with referring physicians and provider groups. Partner with outreach teams to distribute referral tools and marketing materials that encourage network growth. Content & Brand Execution Develop localized digital, social, and print content aligned with brand standards. Collaborate with enterprise team on SEO optimization and patient access improvements. Ensure all regional materials reflect brand consistency and compliance. Project & Event Support Lead or support community events, campaign rollouts, practice openings, and patient experience efforts. Coordinate timely delivery of signage, collateral, and promotional materials. Cross-Functional Collaboration Serve as the link between Florida operations and enterprise marketing, ensuring alignment in priorities and brand strategy. Collaborate closely with physicians, administrators, operations teams, and the broader marketing team.

Requirements:

Minimum Requirements/Qualifications Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field 3+ years of experience in marketing, preferably in a healthcare or multi-location environment Experience with content creation, physician branding, and referral marketing Strong proficiency in tools such as Canva, Adobe Creative Suite, email marketing platforms, and CRM tools (e.g., Salesforce, HubSpot) Excellent writing, editing, and communication skills Demonstrated ability to manage marketing initiatives that drive measurable growth Willingness to travel to regional practice locations as needed Ability to thrive in a fast-paced environment with multiple stakeholders

Key Characteristics:

Self-starter with a bias for action and a collaborative spirit Strong organizational skills and attention to detail Comfortable interpreting data and making performance-based decisions Passionate about improving individual and team goals.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function. Specific vision requirements include the ability to see at close range, distance vision, peripheral vision, depth perception, and the ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk and hear. Possess the ability to fulfill any office activities normally expected in an office setting, to include, but not limited to: remaining seated for periods of time to perform computer based work, participating in filing activity, lifting and carrying office supplies (paper reams, mail, etc.) Frequently required to stand, walk, sit, use hands to feel, and reach with hand and arms Occasionally lift and/or move up to 10 pounds. Fine hand manipulation (keyboarding). Travel may be required to existing or new OCP locations.