CDP Practice Lead Position Available In New York, New York

Job Order Number:

DG0211729

Job Title:

CDP Practice Lead

Company:

U.S.

Bank Location:

New York, NY

Salary:

Education:

Information Not Provided

Experience:

Information Not Provided

Hours:

Duration:

Full Time, Regular

Shift:

Description:

 At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

• Job Description
• The CDP Practice Lead will be responsible for driving the effective use and expansion of our Customer Data Platform (CDP) within the Audience and Lead Generation team.

This individual contributor role will support and collaborate with CDP audience builders across various business division-aligned groups, ensuring best practices, consistent execution and delivering on strategic goals. As a subject matter expert, the CDP Practice Lead will also serve as a liaison to the Marketing Activation teams that work within the bank’s owned marketing channels, Marketing Technology, as well as Technology, Risk, and Analytics departments, representing the needs of the Audience and Lead Generation team.

Key Responsibilities:

Leading CDP Strategy:

Function as a thought leader in technical and functional aspects of customer engagements. Lead the development and implementation of CDP strategies to optimize audience targeting and campaign execution. Exhibit strong leadership skills and analytical abilities to motivate change. Monitor and report on key performance indicators (KPIs) related to CDP usage and campaign performance. Recognized as a valuable and trusted advisor and build a reputation for excellence across business partners.

Collaboration:

Work closely with Adobe Product Owners, product teams, and marketing to achieve operational growth. Manage various team meetings and routines to track progress and address any issues related to campaign activities. Engage with business partners to scale use of CDP campaign activity while working through any roadblocks, needs, and new capabilities. Partner with the Owned Channels marketing team on campaign and journey optimization to enhance customer engagement and increase performance. Collaborate with the Marketing Technology team to ensure the CDP platform meets the evolving needs of the Audience and Lead Generation team.

Overseeing Operations:

Ensure the delivery of high-quality services and drive business development. Coordinate and support CDP audience builders across different business divisions, ensuring alignment and consistency in processes. Develop and maintain documentation, including standard operating procedures, training materials, and best practice guides. Assist with audits and risk control activities.

Team Development:

Guide the technical competency of the team and create development standards. Conduct regular training sessions and workshops to upskill team members on CDP functionalities and best practices. Lead mentorship programs to help scale CDP technical and functional knowledge within the campaign operations team. Stay up to date with industry trends and advancements in CDP technology to continuously improve the team’s capabilities.

• Basic Qualifications:

• Bachelor’s degree in a related field, or equivalent work experience
• Six to eight years of statistical and/or data analytics experience

•

Preferred Qualifications and Skills:

5+ years of relevant experience using Adobe Experience Platform RT-CDP (Real-Time Customer Data Platform). Strong understanding of CDP functionalities including use of AI/machine-learning models, data integration, audience segmentation, and activation throughout the martech and adtech ecosystem. Experience with digital audience management including Owned Media, Paid Media, Agencies, Email/Direct Mail audiences. Experience in the financial services industry. Proven e