Workforce Planning Solution Marketing Manager Position Available In Miami-Dade, Florida

Job Description:

At Anaplan, we are a team of innovators who are focused onoptimizing business decision-making through our leading scenarioplanning and analysis platform so our customers can outpace theircompetition and the market.

What unites Anaplanners across teams andgeographies is our collective commitment to our customers’ successand to our Winning Culture.

Our customers rank among the who’s whoin the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer arejust a few of the 2,400+ global companies that rely on ourbest-in-class platform.

Our Winning Culture is the engine thatdrives our teams of innovators. We champion diversity of thoughtand ideas, we behave like leaders regardless of title, we arecommitted to achieving ambitious goals and we have fun celebratingour wins.

Supported by operating principles of being strategy-led,values-based and disciplined in execution, you’ll be inspired,connected, developed and rewarded here. Everything that makes youunique is welcome; join us and be your best self!

We are seeking aself-motivated outbound Workforce Planning Solution MarketingManager, preferably based in San Francisco who thrives in afast-growing environment and is eager to shape the future ofworkforce planning. As a key member of our expanding Solution andIndustry Marketing team, you will play a pivotal role in promotingand supporting our cutting-edge solutions, driving awareness, andinfluencing market adoption.

As a Workforce Planning SolutionMarketing Manager, you will collaborate closely withcross-functional teams, including Marketing, Product, Sales, GTMOperations, and Competitive Intelligence. Your focus will be ondriving the creation and communication of compelling content thatshowcases Anaplan’s unique advantages in workforce planning.

In thisrole, you will support go-to-market strategies, sales plays, andthe marketing efforts for new application launches. You willdevelop engaging solution marketing assets and content that educateand empower sales teams while effectively informing customers andprospects about the capabilities, benefits, and value Anaplandelivers.

Your Impact Create impactful, external-facing, and thought leadershipcontent-including blogs, long-form articles, videos, webinars, casestudies, and website copy-to drive awareness, accelerate adoption,and enhance customer retention. Support solution marketing and sales enablement plans thatalign with growth objectives, expanding existing ACV and acquiringnew customers in the HR and workforce planning domain. Analyze and map complex buying and selling processes involvingmultiple decision-makers in software and solution purchases, thentranslate these insights into effective GTM strategies that driveengagement and conversion. Research market trends and refine buyer personas to identifymarket opportunities and messages for Anaplan’s HR and Workforcesolution area. Collaborate on the development of solution sales plays andapplication launches by crafting compelling messaging inpartnership with Product Management and GTM teams. Drive thecreation of strategic marketing plans and support partnerenablement to maximize market impact and adoption. Champion our solutions by evangelizing at conferences, tradeshows, and industry events, while engaging with analysts,customers, and prospects. Drive social media plan for LinkedIn, Twitter, and otherplatforms to effectively deliver messaging, enhance positioning,and drive engagement.

Your Qualifications 5+ years of experience in enterprise SaaS product/solutionmarketing, product management, or presales, ideally in one or moreof the following areas: workforce planning, people analytics,workforce management, BI or AI/ML Experience bringing innovative, industry-leading,category-defining tech products to market Proactive and self-motivated, eager to take initiative, anddriven by a passion for helping others gain clarity andunderstanding Demonstrated ability to engage and influence senior executivesand purchasing stakeholders through tailored messaging andstrategic content Proven experience in developing GTM strategy and communicationfor successful product launchesPreferred Qualifications Demonstrated ability to work cross-functionally and outstandingnarrative and storytelling abilities High-energy, creative, organized, and adaptable with a can-doattitude; able to manage multiple evolving priorities with aresults-driven mindset

Base Salary Range:

$117,000 – $168,000 USDOurCommitment to Diversity, Equity, Inclusion and BelongingBuild yourcareer in a place that thrives on diversity, equity, inclusion, andbelonging. We believe in a hiring and working environment where allpeople are respected and valued, regardless of gender identity orexpression, sexual orientation, religion, ethnicity, age,neurodiversity, disability status, citizenship, or any other aspectwhich makes people unique. We hire you for who you are, and we wantyou to bring your authentic self to work every day!

We will ensurethat individuals with disabilities are provided reasonableaccommodation to participate in the job application or interviewprocess, perform essential job functions, and receive equitablebenefits and all privileges of employment. Please contact us torequest accommodation. #J-18808-Ljbffr