QA ANALYST (RETENTION) Position Available In Fulton, Georgia

QA Analyst (Retention)
PrizePicks – Entry Level
Atlanta • GA

Marketing:

Marketing
0
4
days ago In order to be considered for this role, after clicking “Apply Now” above and being redirected, you must fully complete the application process on the follow-up screen. At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? As a Retention QA Analyst at PrizePicks, you will be instrumental in safeguarding the quality and accuracy of our player retention marketing efforts. You will be responsible for the meticulous testing of CRM build-outs, the flawless execution of promotional campaigns, and the thorough verification of our experimentation documentation. Your keen eye for detail, proactive mindset, and commitment to excellence will directly contribute to the effectiveness and integrity of our strategies for engaging and retaining our valued players. What you’ll do:
Develop and execute test plans for CRM build-outs (e.g., Braze, Optimove), ensuring accurate segmentation, messaging, and automation across platforms (email, in-app, push, and promotions). Document and track defects, collaborating on fixes.
Thoroughly test end-to-end promotional campaign execution (offers, eligibility, payouts, user experience), verifying accuracy against briefs and legal requirements. Monitor live campaigns and document results.
Critically review and verify documentation for A/B tests and retention experiments (setup, targeting, metrics, results). Contribute to standardized documentation.
Validate data flow in/out of retention platforms, ensuring accurate tracking and segmentation. Audit data triggers and collaborate on reporting accuracy.
Test user journeys impacted by retention initiatives across all touchpoints (web, app, email), identifying friction points.
Perform regression testing on existing retention features after deployments.
Assist in monitoring campaign/experiment performance against KPIs.
Ensure consistent messaging and functionality across all relevant platforms.
Support compliance reviews of promotional materials and CRM communications.
Participate in reviewing requirements for new retention initiatives.
Contribute to QA documentation and share best practices.
Develop new SOPs for retention QA processes
What you have:
Bachelor’s degree or equivalent experience.
Proven QA experience, preferably in marketing technology/CRM.
Familiarity with CRM platforms (e.g., Braze, Optimove) and marketing automation.
Strong understanding of testing methodologies and test plan creation.
Excellent attention to detail, problem-solving, and communication skills.
Experience with documentation.
Familiarity with sports/gaming is a plus.
Where you’ll live:
This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. Benefits you’ll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks: Company-subsidized medical, dental, & vision plans 401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks

STRONGLY

encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.