Promotions Manager Position Available In Spartanburg, South Carolina

7News is seeking an engaged and collaborative Promotions Manager with experience attracting viewers and strengthening a news brand across all platforms. As part of the Creative Services Department, the successful candidate has impressive skills in writing, producing, editing and directing. Shooting ability, a plus. This role focuses on executing promotional campaigns, managing branding initiatives, and increasing viewership through innovative marketing strategies. This position is ideal for a tech-savvy, creative thinker with a data-driven mindset and a deep understanding of audience engagement in today’s evolving media landscape

Key Responsibilities:

Strategic Campaign Development:

Create and implement targeted and polished promotional campaigns across broadcast, digital, and social platforms. Identify audiences, craft compelling messaging, and optimize campaign strategies based on performance analytics.

Brand Management & Coordination:

Oversee branding efforts in collaboration with producers, videographers, editors, and voiceover artists to ensure consistently effective presentation of the 7News brand and community-driven initiatives across all promotional channels.

Cross-Platform Promotion:

Ensure promotional content effectively boosts engagement on-air, online, and across social channels, supporting overall station goals and reinforcing brand presence in the market. Use insights to refine messaging and improve outcomes.

Industry Awareness:

Stay current with trends in television marketing, advertising, viewer behavior, and competitive promotional strategies to keep campaigns fresh, relevant, and impactful. + Proven track record of successful campaign development and execution + Strong creative vision and storytelling skills + Experience with Adobe Creative Suite, video editing tools, and social media platforms + Exceptional organizational, communication, and project management skills + Ability to thrive in a fast-paced, deadline-driven environment + Willingness to lead an enthusiastic and collaborative team + 3+ years of leadership role in broadcast promotions, marketing, or creative services + Bachelor’s degree in Marketing, Communications, Journalism, or related field

Preferred Knowledge:

+ Knowledge of brand voice and identity development + Comfortable in live studio production environment + Experience in a newsroom or TV station setting + Familiar with Nielsen ratings and other performance metrics #LI-Onsite Nexstar Media Group, Inc. (

NASDAQ:

NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement:

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.