Paid Media Manager – Corporate Position Available In Williamson, Tennessee

Paid Media Manager – Corporate Summit Healthcare Mgmt – 3.3

Franklin, TN Job Details Full-time Estimated:

$66.4K – $85.8K a year 2 days ago Qualifications Google Analytics Certification Microsoft Excel Google AdWords Facebook Advertising Marketing Salesforce Data analysis skills Mid-level Analysis skills Bachelor’s degree Google Ads Google Analytics 2 years Bachelor of Arts Analytics Full Job Description Paid Media Manager – Corporate | Summit Healthcare Mgmt | Franklin, Tennessee About the

Job:

The Paid Media Manager is focused on managing a multi-million-dollar advertising budget Digital Advertising and Traditional Media and will play a crucial role in helping the Marketing Department expand business opportunities for our facilities nationwide.

Roles and Responsibilities:

Manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns on multiple advertising platforms with an emphasis on digital advertising (including Google Ads). Campaigns must deliver results and meet organizational and stakeholder objectives. Creates ad and landing page copy for paid search marketing, alone or in conjunction with content team. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Plans, negotiates, and purchases ad space in newspapers, magazines, TV, radio, billboards, and other traditional media platforms while adhering to budget constraints. Maintains daily operations and functioning of paid search platforms. Monitors and adjusts bidding strategy accordingly. Communicates project status and deliverables with co-workers, managers, and staff. Tracks conversions from paid search through call tracking, GA4, Salesforce, and other data systems Ensures consistent and effective branding and messaging in all forms of advertisements. Does daily, weekly, monthly optimization of accounts, campaigns, ad groups, ads, keywords, and landing pages. Deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Compiles and analyzes data to refine paid search marketing strategies. Decreases non-optimal spend per channel, marketing, disorder, audience, keyword, etc. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Operates within set strategy and campaign structure while always pushing to achieve better results. Researches and strategizes to improve campaigns from ad positions to market placement/position. Works on related paid and organic marketing projects as needed. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Understands print, radio, television, and out-of-home advertising. Continuously strives for quality improvement by identifying issues, opportunities, and solutions.

Education/Experience/Skill Requirements:

Bachelor’s Degree in marketing or related field required. 2+ years of experience working with Google Ads and Google Analytics with an emphasis on creating, maintaining, and strengthening campaigns required. 2+ years of experience developing ad copy and landing page copy. 2+ years of experience working in complex data analysis, strategy optimization, and EXCEL. 2+ years of working with a CRM (preferably Salesforce). 2+ years of working with agencies in developing, placing and tracking traditional campaigns. Goal/Conversion setup within Google AdWords and Analytics. Strong knowledge of LinkedIn Ads and Facebook Ads.

Proficiency in tracking:

URLs, Calls, Leads, and Webform submissions and more. Strong analytical mindset to measure campaign performance and optimize strategies (digital and traditional) is crucial. Creative, detail-oriented, and able to work collaboratively with cross-functional teams.

Licenses/Designations/Certifications:

Google AdWords and Analytics Certified. Why Summit Healthcare Mgmt?

Summit Healthcare Mgmt offers a comprehensive benefit plan and a competitive salary commensurate with experience and qualifications. Qualified candidates should apply by submitting a resume. Summit Healthcare Mgmt is an EOE. Veterans and military spouses are highly encouraged to apply. Summit BHC is dedicated to serving Veterans with specialized programming at our treatment centers across the country. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.