VP of Marketing Position Available In DeKalb, Georgia

VP of Marketing Pool Associates Avondale Estates, GA Job Details Full-time Estimated:

$114K – $149K a year 12 hours ago Benefits Paid holidays Dental insurance Paid time off Vision insurance Opportunities for advancement Qualifications Management Sales Marketing Master’s degree Team development Project management Bachelor’s degree SEO Business Administration Senior level Master of Business Administration Leadership Communication skills Marketing 10 years

Full Job Description Vice President of Marketing Location:

Remote/Hybrid Reports to:

Chief Executive Officer Employment Type:

Full-Time Company Overview Backed by a strategic growth-focused investment partner, we are building the nation’s leading platform in residential pool services. With six growth-oriented operating brands across key Sunbelt markets, our mission is to redefine service standards in the pool industry through operational excellence, brand innovation, and a relentless commitment to the customer experience. As we enter our next phase of accelerated expansion, we are seeking a visionary Vice President of Marketing to architect and execute a bold marketing strategy that drives brand equity, market share, and long-term enterprise value across our portfolio. Family of Brands Pool Doc PoolTek Pool Service Unlimited Terry’s Pool West Meade Pools Yummy Pools Position Overview The Vice President of Marketing will spearhead the development and execution of a comprehensive marketing strategy to grow the company, strengthen brand reputation, and align marketing efforts with sales objectives. This role oversees multi-brand management, marketing vendors, digital, local, and centralized marketing efforts. The VP of Marketing will build and lead a central sales team, develop localized marketing playbooks, and drive rebranding efforts across all customer touchpoints. This position requires a strategic thinker with strong leadership skills and a proven track record in marketing and brand management.

Key Responsibilities Strategic Marketing Leadership:

Develop and implement a cohesive marketing strategy to increase market share, customer acquisition, and revenue growth.

Digital Property Optimization:

Oversee and optimize multi-site, digital properties, including websites, online listings, and Google Business Profiles (GBP), to enhance visibility, engagement, and conversions.

Customer Acquisition & Journey Mapping:

Develop and manage customer acquisition strategies and customer journey mapping to optimize the end-to-end customer experience.

Central Sales Team Development:

Build and lead a centralized sales team to align with marketing efforts, driving lead generation and conversion across all locations.

Local Marketing Playbooks:

Create tailored marketing playbooks for each branch to ensure consistent yet localized marketing strategies that resonate with regional audiences.

Vendor Management:

Manage relationships with marketing vendors to ensure effective execution of strategies, campaigns, and tactics that align with company goals.

Branch-Level Campaign Execution:

Drive the execution of branch-specific campaigns and tactics to maximize local market penetration and customer acquisition.

Email Marketing Oversight:

Oversee and optimize email marketing campaigns to nurture leads, retain customers, and drive repeat business.

Rebranding Program Leadership:

Lead a comprehensive rebranding program across all customer touchpoints, ensuring brand consistency and alignment with company values.

Reputation Management:

Establish and monitor a robust reputation management system to maintain and enhance the company’s strong brand reputation across all locations.

Qualifications Education:

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.

Experience:

10+ years of progressive marketing experience, with at least 3 years in a leadership role. Proven experience in multi-site home service delivery environment. Demonstrated success in digital marketing, including website management, SEO, and online listings. Experience in developing and executing localized marketing strategies and campaigns. Prior experience leading rebranding initiatives and reputation management programs. Background in building and aligning sales and marketing teams.

Skills:

Strategic thinking and ability to translate vision into actionable plans. Exceptional leadership and team-building skills. Strong project management and vendor management capabilities. Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, CRM systems). Excellent communication and interpersonal skills to collaborate with internal teams and external partners. Data-driven decision-making with a focus on ROI and performance metrics.

Attributes:

Customer-centric mindset with a passion for brand excellence. Innovative and adaptable to changing market dynamics. Ability to manage multiple priorities in a fast-paced environment. Preferred Qualifications Experience in home services or recurring residential service industries. Familiarity with pool industry trends and customer behavior. Proven success in scaling marketing efforts for multi-location businesses. Benefits Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. Paid time off and holidays. Opportunities for professional development and career advancement. How to Apply Interested candidates should submit their resume, cover letter, and a portfolio of successful marketing campaigns to . We are an equal opportunity employer and value diversity in our workplace.

Work Location:

In person