Global Brand Sr Director – Sprite Position Available In Fulton, Georgia
Tallo's Job Summary: The Sprite Global Brand Sr Director role requires a candidate with at least 5 years of TCCC experience and a strong background in brand marketing. Responsibilities include leading global expansion, innovation platforms, and key partnerships, collaborating with cross-functional teams, and driving growth results. The position reports to Sprite's Global Vice President, Oana Vlad, and offers career development opportunities within The Coca-Cola Company.
Job Description
We are looking for a TCCC experienced marketer who is driven by growth and possesses an end-to-end enterprise mindset to join the Global Sprite Brand Team.
Sprite is the world’s third largest beverage brand and the leader in the Sparkling Flavors industry. With huge scale and a powerful foundation in counterculture, Sprite will be the highest driver of
TRANSFORMATIONAL GROWTH
for Sparkling Flavors. Sprite has a clear playbook for growth including the launch of a new persistent platform, refreshed visual and sonic identities, global partnerships in food and music, 2 calendar moments (Summer, X Spicy), and levelled up global innovation platforms (Chill, +Tea, x Active Hydration). With huge upside of intenders and neutrals and a global opportunity to continue expanding the Lemon Lime category, Sprite needs marketers that are driven, passionate, agile, and highly collaborative with teams across the world, cross-functional partners (technical, commercial, insights), and agency partners across OpenX and Strategic Roster. We move fast, push for excellence, are obsessed with growth results… and have a lot of fun while doing it!
The Sprite Global Brand Director will report to the Oana Vlad, Sprite Global Vice President.
Key responsibilitiesLead the expansion of Sprite Zero Sugar globallyLead Sprite X Hydration innovation platform and identify white space opportunitiesLead key global partnerships in Music and FoodLead Sparkling Flavors portfolio system engagementSupport Sprite Vice President in the LRP and ABP processCollaborate closely with Global C&CL and key OU commercial organizations to expand cold availability and affordabilityWork together with the Sprite Global network to lift and scale best practices, drive one common vision/ playbook for growth, understand in-market results, build a shared culture of growth-centricity and marketing excellenceKey partnersSparkling Flavors global category team9 Sprite OU leads9 OU Sparkling Flavors Innovation leadsCross-functional partners: creative strategy, EPICS, design, R D, Finance, Insights, CommercialAgency partners: creative, design, partnershipsStrategic partners: Spotify, Billboard, Tabasco, etc.
Skills required: 5+ years of experience inside TCCC. Brand marketing mandatory.
Additional preferred experience:
franchise leadership or frontline.
Passion for and deep understanding of brand buildingConsumer-centric thinking and curiosityExperience running complex cross-functional projects including all aspects of marketing plans, commercial levers, product development, insights, and consumer engagement plans (digital/social, live XPs, retail activation)
What We Can Do For You:
Career Development:
The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
Innovation & Technology:
The ability to work with an award-winning team that is on the cutting edge of innovation.
Learning Culture:
Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Franchise Marketing; organization; Innovation; Brand Marketing; Product Development; Marketing Strategies; Marketing Planning; Brand BuildingPDN-9ef81c3e-ca35-468b-a73e-83007c54f217
