VP Marketing Position Available In Fulton, Georgia

Description We’re seeking a strategic and dynamic leader to oversee product development, marketing, and customer programs for a high-end financial services organization supporting multiple luxury automotive brands. This executive will play a key role in driving revenue growth, customer loyalty, and alignment with sales goals through innovative financial products and marketing strategies. VKey Responsibilities Business Unit Leadership + Lead multiple business units including vehicle protection plans, insurance offerings, and mobility services with full P& L ownership. + Oversee third-party vendor relationships, new product development, budgeting, and profitability across the U.S. and Canada. + Guide strategic expansion and continuous improvement of financial and mobility service offerings to meet long-term goals. Marketing Strategy & Customer Engagement + Drive the strategy and execution of all marketing, CRM, and customer communication efforts with a focus on high-value customer acquisition and retention. + Build and execute omni-channel campaigns that reflect a luxury brand experience and align with business goals. + Develop and oversee hyper-targeted content strategies, experiential events, and dealer enablement tools. Product & Program Development + Manage the evolution of financial products such as leasing, retail finance, and ancillary offerings to support company growth objectives. + Develop sales support programs that align with market needs and OEM sales strategies across multiple geographic markets. + Benchmark against competitors to ensure product offerings remain competitive in terms of rate, pricing, and residual value positioning. Mobility Services Innovation + Lead strategy, operations, and financial outcomes for evolving mobility service concepts. + Shape future programs around flexible ownership and usage models, including pricing, offerings, and communication. Financial Services Reporting & Governance + Oversee reporting and analytics tied to product and program performance to ensure KPIs and revenue targets are achieved. + Manage marketing and program budgets across business units, providing accurate forecasts and contributing to overall strategic planning. Culture & Leadership + Serve as a member of the senior leadership team, contributing to organizational strategy and KPIs. + Foster a positive, inclusive corporate culture that reflects core values and drives employee engagement. Requirements Requirements + 10+ years of progressive leadership experience in financial services, automotive, or related industries. + Proven success leading product development and marketing functions, ideally within a multi-brand or multi-line business. + Experience overseeing vendor partnerships, third-party platforms, or insurance/ancillary product providers. + Strong understanding of marketing strategy, CRM, and customer lifecycle management, preferably in a luxury or premium market. + Demonstrated ability to lead cross-functional teams, drive P& L performance, and manage large-scale projects. + Excellent strategic thinking, communication, and analytical skills. + Bachelor’s degree required; MBA or related advanced degree preferred. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .