Vice President, Marketing Analytics Position Available In Harrison, Mississippi

Vice President, Marketing Analytics Vice President, Marketing Analytics locations
Hancock Whitney Center – New Orleans, LA
Hancock Whitney Plaza – Gulfport, MS
time type
Full time
posted on
Posted 4 Days Ago
time left to apply

End Date:

May 17, 2025 (20 days left to apply)
job requisition id
R014888 Thank you for your interest in our company! To apply, click on the button above. You will be required to create an account (or sign in with an existing account). Your account will provide you access to your application information. The email address used in establishing your account will be used to correspond with you throughout the application process. Please be sure and check the spam folder. You may review, modify, or update your information by visiting and logging into your account.

JOB FUNCTION / SUMMARY

The Senior Manager, Marketing Analytics provides strategic decision support for Marketing efforts across all media types. This role leads the development and execution of advanced analytical strategies, drives measurable improvements in marketing performance, and mentors a team responsible for marketing data science and performance measurement. This position balances strategic leadership with hands-on project oversight to drive cross-functional alignment and enterprise value.

ESSENTIAL DUTIES & RESPONSIBILITIES

Partner with senior channel and Marketing leadership to optimize Marketing investment and campaign effectiveness.
Lead development of advanced analytics methodologies that influence strategic Marketing direction.
Mentor and lead a skilled analytics team, developing a center of excellence in Marketing decision science.
Collaborate with enterprise analytics and IT to align data strategies and analytic practices.
Lead cross-functional analytics projects tied to strategic priorities, translating business problems into actionable insights.
Evaluate and implement emerging technologies, including machine learning and data modeling tools.
Establish Marketing performance KPIs and design measurement frameworks for key campaigns.
Guide risk management activities within Marketing analytics and ensure compliance with internal policies.

MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE

Bachelor’s or Master’s degree in Economics, Finance, Statistics, Data Science, or related field, or 4 additional years of experience in statistics, mathematics, or quantitative analytics.
8+ years in decision support analytics.
3+ years of experience leading a high-performing analytics team.
Advanced skills in SQL, SAS, data visualization tools, and statistical modeling.
Familiarity with Salesforce Datacloud and advanced integration of external data sets.
Proven record of translating data into business strategy.

ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS

Ability to work under stress and meet deadlines
Ability to lift/move/carry approximately 20 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an “undue hardship” then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement. Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws. About Us When you choose a career with Hancock Whitney (

Nasdaq:

HWC), we pledge a heartfelt promise: You can grow. You have a voice. You are important. You also share in a rich regional heritage and embrace core values—timeless ideals vital to our culture since the 1800s—that inspire how we serve clients, communities, and each other: Honor & Integrity, Strength & Stability, Commitment to Service, Teamwork, and Personal Responsibility. A fast-growing organization consistently rated among America’s strongest, safest financial services institutions, our company is based in Gulfport, Mississippi. Our bank and subsidiaries provide contemporary, comprehensive consumer, commercial, and wealth financial products and services at regional headquarters and 200-plus financial centers across a vibrant Southeast corridor including Alabama, Florida, Louisiana, Mississippi, Tennessee, and Texas. Each day, our nearly 4,000 associates carry on a mission to help people achieve their financial goals and dreams. We come to work to create opportunities for the people we serve in the communities we call home. Together, we continue building a company solidly focused on being better, going beyond, and doing more to secure success for the people and businesses depending on us. Let our legacy lead to your future. now. Learn more at hancockwhitney.com/ourstory