Fractional Head of Marketing Position Available In Queens, New York

Fractional Head of Marketing

WE LEND LLC 8810

136th St, Richmond Hill, NY 11418 About the

Role:

Part-Time/Contractual:

Indicates the nature of the engagement – the CMO will not be a full-time employee.

Executive-Level Leadership:

Emphasizes the strategic nature of the role and the expectation of high-level insights and guidance.

Strategic Focus:

Highlights the core responsibility of developing and implementing marketing strategies aligned with business objectives.

Revenue Generation:

Notes the ultimate goal of driving sales and revenue through effective marketing.

Team Collaboration:

Mentions the need to work effectively with in-house marketing teams and other departments.

Key Responsibilities:

Develop and Execute Marketing Strategies:

Create comprehensive marketing plans that align with business goals, target audience, and industry trends.

Oversee Marketing Campaigns:

Manage and optimize marketing campaigns across various channels, such as digital marketing, social media, content marketing, and SEO.

Manage Marketing Budgets:

Allocate resources efficiently, track expenditures, and maximize ROI.

Lead and Mentor Marketing Teams:

Provide guidance and support to in-house marketing staff to improve performance.

Implement Data-Driven Decision Making:

Establish KPIs, track performance metrics, and use data to inform strategies.

Oversee Brand Management and Positioning:

Refine brand voice, visual identity, and messaging to create a compelling value proposition.

Analyze Market Trends:

Conduct market research, analyze competitors, and stay ahead of industry shifts.

Develop and Execute Content Strategies:

Create content plans that align with marketing objectives and drive conversions.

Spearhead Digital Transformation:

Guide the adoption of new marketing technologies and platforms.

Manage Customer Experience:

Optimize touchpoints in the customer journey to enhance loyalty.

Required Skills and Experience:

Key skills for a Fractional CMO include strategic planning, leadership, and team collaboration. They need deep industry knowledge, expertise in performance measurement, and broad marketing experience in areas like digital marketing, content, and SEO. Strong communication, a results-driven mindset, and problem-solving abilities are also essential.

Qualifications:

Fractional CMOs typically have extensive experience in senior marketing positions. A relevant degree is often preferred.

Job Types:

Part-time, Contract Pay:

$65,000.00 – $80,000.00 per year Expected hours: 25 per week

Schedule:

8 hour shift Monday to

Friday Education:

Bachelor’s (Required)

Experience:

Lead generation: 3 years (Required)

SEO:

4 years (Required)

Marketing:

5 years (Required) Ability to

Commute:

Richmond Hill, NY 11418 (Required) Ability to

Relocate:

Richmond Hill, NY 11418: Relocate before starting work (Preferred) Willingness to travel: 25% (Preferred)

Work Location:

In person