VP, CRM Position Available In Montgomery, Pennsylvania

Job Description:

IPSY is looking for a VP, CRM to lead the team throughpersonalized and powerful marketing efforts at every stage of themember journey to drive conversion, increase LTV, and reduce churn.

You will develop end-to-end CRM strategy and lead campaigns acrossemail, push, site, SMS and future direct-to-member marketingchannels. This is a highly cross-functional role that works closelywith the growth, engineering, product, data analytics, creative,and merchandising teams to develop strategies and build roadmaps toacquire new members, enhance the member experience, re-engageinactive members, drive incremental revenue from existing members,and elevate the IPSY brand. You should be both a strategist and abuilder, with expert-level knowledge of the marketing stack (data,tools, personalization, and automation) and proven experienceputting them to work to drive business impact. This is anincredible opportunity to lead an amazing team at a beloved branddoing the most advanced marketing and content personalization inthe beauty industry. If you are a CRM leader that loves to develophigh-impact direct communication channels as part of an integrated,cross channel marketing effort, this role is for you. This positionreports to the Chief Marketing Officer and can be hybrid remotefrom Santa Monica or Pembroke Pines or fully remote.

What You’ll BeDoing:

• Lead and work alongside your team as they develop email,push, site and in-app marketing strategies for lifecycle,transactional, triggered, and promotional campaigns to acquire newmembers, re-engage past members, and increase LTV of currentmembers.
• Lead and work alongside your team as they develop email,push, site and in-app marketing strategies for lifecycle,transactional, triggered, and promotional campaigns to acquire newmembers, re-engage past members, and increase LTV of currentmembers.
• Leverage a deep understanding of the member mindset andmembership value proposition(s) to nurture conversion andretention.
• Hire, train and develop a team to unlock increasinglysophisticated lifecycle marketing programs, with a focus on usingdata for advanced personalization and automation.
• Drivearchitecture decisions around how best to implement new programswithin our ESP (Iterable) and CDP (Segment) with a mind forlong-term scalability.
• Prioritize opportunities for improvement,generate data-driven hypotheses to inform campaign strategies andinitiatives.
• Analyze the performance of all lifecycle programs,identify areas for improvement and be an agent of change.
• Developstrategy, roadmap and activation of new marketing channels (e.

g.

SMS, direct mail, email, app push, etc)

• Communicate key insightsand findings to senior management and optimize programs based ondata-driven analysis.
• Manage complex, highly cross-functionalinitiatives to deliver business requirements, create project plans,and drive on-time execution.
• Develop and own lifecycle marketingQA process to ensure high quality campaign outputs.
• Partner withthe team to develop and launch an IPSY loyalty program.

What We AreLooking For:

• Bachelor’s degree required, preferably in business,marketing, technical or quantitative field.
• 10 years of strategicand hands-on experience developing lifecycle programs; confidentwith segmentation, automation strategy, messaging, conversionoptimization, and other facets of marketing using email, push,site, and in-app, etc
• 10 years relevant experience withincreasing responsibility; solid experience in both peoplemanagement and team leadership
• 6 years experience workingdirectly with an enterprise-grade ESP (Iterable, Braze, Klaviyo,etc; comfortable with data pipelines and architecture, targeting,multi-step workflows, QA, and reporting.6 years experiencedeveloping and executing A/B tests for email, push and siteinitiatives; confidently translates data into actionable businessand consumer insights.
• Demonstrated ability to workcross-functionally to execute a vision through consensus building,negotiation, and data-driven persuasion.
• Excellent verbal andwritten communication skills; relentlessly detail oriented
• Proficient with Excel, experience with financial modeling and/orSQL/R a plus.
• Familiar with analytics dashboards (Tableau,Looker, etc).

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Medical, dental &vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free BoxyCharm subscription
• Learning& development programs