Vice President of Marketing Position Available In DeKalb, Tennessee

Vice President of Marketing
Smithville, TN
Job Type
Full-time
Description
Are you a strategic marketing leader ready to drive growth, elevate brand visibility, and lead a high-performing team? We are seeking a Vice President of Marketing to join our executive team and lead the charge in shaping the future of our marketing and communications strategy. The Vice President of Marketing at SHG leads brand vision, strategy, and execution across domestic and international markets. This role is accountable for developing SHG’s parent brand and establishing a clear, scalable brand architecture that supports distinct positioning, growth, and identity for each brand in the SHG portfolio. The VP ensures brand alignment and market impact across all touchpoints, reinforcing SHG’s reputation for operational excellence, quality, and ease of doing business. The VP of Marketing will own the company’s digital, social, content, advertising, sales enablement tools, and product photography functions while aligning closely with product, sales, and executive teams.
Key Responsibilities
Brand Strategy, Identity, and Management
Design and lead the development of SHG’s overarching brand architecture, identity, and messaging, while establishing and evolving the strategic positioning of each brand within the SHG portfolio
Establish a brand framework where SHG represents the shared foundation of operational excellence and quality, while enabling each brand in the portfolio to maintain its distinct identity and strategic market position
Oversee rebranding and repositioning efforts to ensure each brand has a distinct voice, market identity, and heritage that contribute to the growth of SHG as a whole
Collaborate with product management and sales to align product placement, portfolio differentiation, and feature strategies with brand positioning—ensuring each offering supports brand integrity, avoids overlap, and maximizes market growth opportunities across channels
Provide leadership to industrial design development, ensuring each brand evolves with a distinct, updated visual identity that supports its positioning while maintaining compatibility where needed for manufacturing and merchandising
Ensure brand consistency across all platforms, including websites, social, print, product, and retail environments
Translate competitive research, market research, industry trends, and consumer insights into compelling brand strategies
Digital & Content Strategy
Oversee content development across all SHG brand’s websites, digital campaigns, social media platforms, and email marketing
Direct the creation of compelling photo, video, motion graphics, and editorial content for sales, marketing, and brand storytelling
Lead web content management, for SHG website, all SHG brand’s websites, and associated portals (dealer, buying groups, service, etc.), ensuring accurate, high-impact presentation
Implement strategies to grow SHG and all SHG brand’s digital community, engagement, and reach
Go-to-Market Execution & Product Launches
Partner with product development, product management, sales and engineering to drive strategic launch plans, messaging, and positioning for new products
Build and manage comprehensive go-to-market campaigns that integrate across marketing, sales, and channel partners
Coordinate rollout of all product collateral, training tools, and media kits to internal and external stakeholders
Sales Enablement & Trade Support
Develop and oversee creation of sales tools, assets, presentations, brochures, and point-of-sale materials
Work closely with sales leadership to align marketing with revenue targets, dealer programs, and national accounts
Support engagement across all sales channels by developing and delivering branded programs, merchandising strategies, and showroom experiences that reflect each brand’s identity and enhance SHG’s market presence
Advertising, Public Relations & Events
Direct all brand advertising and media strategies, managing relationships with agencies and media partners
Lead public relations efforts including press releases, influencer campaigns, media outreach, and crisis communication
Plan and execute key events, including trade shows, conferences, and SHG-hosted experiences
Team Leadership & Budget Management
Build and lead a high-performing marketing team with deep capabilities in brand, content, digital, creative, and field marketing
Manage the overall marketing budget, ensuring spend aligns with strategic priorities and delivers measurable ROI
Establish KPIs and regularly report on marketing performance, customer impact, and brand metrics to executive leadership
Requirements
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
10 years of related experience with at least 5 years at Director or VP level in the food service industry
Proven success leading brand transformation and integrated marketing strategy
Strong experience in digital marketing, brand storytelling, web platforms, social media, and e-commerce
Demonstrated ability to partner cross-functionally with Sales, Product, and Executive teams
Excellent leadership, communication, and project management skills
Key Competencies
Strategic vision with creative execution
Data-driven decision making
Customer and channel partner-centric thinking
Hands-on leadership with the ability to scale and build teams
Proven ability to manage complex projects with cross-functional teams and tight timelines