Director of Marketing and Communications Position Available In Tuscaloosa, Alabama

Director of Marketing and Communications Right Space Commercial Tuscaloosa, AL Job Details Full-time $40,000 – $60,000 a year 1 day ago Benefits Paid time off Qualifications CRM software Email marketing Marketing experience (1-2 years) SEO campaigns Teamwork Adtech Content creation experience (1-2 years) Marketing Managing marketing, advertising or public relations teams Social media content Content marketing strategy Brand awareness strategy Mid-level Adobe Creative Suite Canva Content creation Bachelor’s degree Attention to detail Real estate marketing platforms Mailchimp Email marketing experience (1-2 years) Constant Contact Lead generation campaigns Google Ads B2B marketing Instagram Largest marketing, advertising or public relations team managed (1-5 members) Marketing Strategic planning Drip campaigns Ad writing Full Job Description Position Summary Right Space Commercial is seeking a dynamic, results-oriented Marketing Director to lead the strategy, development, and execution of all marketing initiatives. This individual will work directly with the company owner to strategize campaigns, prioritize marketing efforts based on property performance and goals, and drive lead generation for our sales and leasing team. The ideal candidate thrives in a fast-paced environment, has a strong grasp of digital and traditional marketing, and is passionate about transforming vacant spaces into thriving business hubs. This position will also be responsible for leading the hiring and management process of future marketing support roles. Key ResponsibilitiesStrategic Campaign Management Partner with the company owner to plan, prioritize, and execute strategic marketing campaigns Lead brainstorming sessions to align messaging with business goals, particularly high-rent or high-priority properties Ensure all campaigns are designed to generate qualified leads for the sales team Lead Generation & Vacancy Reduction Analyze vacancy reports and implement marketing strategies to reduce average days on market Strategically promote listings to increase showing activity and property inquiries Set and track monthly lead generation goals Digital Marketing & Content Creation Develop and manage digital content across Facebook, Instagram, LinkedIn, YouTube, and Google Business Create engaging property content including photography, video tours, and before/after transformations Write compelling property descriptions for listings and marketing collateral Analytics & Performance Tracking Monitor, analyze, and report on campaign performance using Meta, Google Analytics, and LinkedIn Insights Evaluate ROI of paid ads and social content; adjust strategy accordingly Maintain weekly performance dashboards and marketing reports Traditional Marketing & Coordination Plan and execute print mail campaigns, flyers, brochures, and signage in collaboration with creative partners Strategize messaging and recipient targeting for all mail and print advertising efforts Manage production timelines, vendor relationships, and inventory of marketing materials Team Management & Hiring Oversee the hiring and onboarding process for future marketing assistants and interns Delegate and manage tasks effectively to support growth and campaign execution Qualifications Bachelor’s degree in Marketing, Communications, or related field (preferred) 2+ years of marketing experience (commercial real estate preferred) Strong written and visual content creation skills; experience with Canva, BrownieBox, or Adobe Creative Suite preferred Proficient in digital advertising tools (Google Ads, Meta Ads Manager) Organized, self-motivated, and deadline-driven Experience with CRM tools and email platforms like MailChimp or Constant Contact Must have reliable transportation for property visits and content creation

Job Type:

Full-time Pay:

$40,000.00 – $60,000.00 per year

Benefits:

Paid time off

Schedule:

8 hour shift

Work Location:

In person