Associate Director of Enrollment Marketing and Communications for Undergraduate Admission Position Available In Greater Bridgeport Planning Region, Connecticut

Associate Director of Enrollment Marketing and Communications for Undergraduate Admission Fairfield University – 4.2

Fairfield, CT Job Details Full-time Estimated:

$62.8K – $73.9K a year 9 hours ago Qualifications CRM software

Mid-level Full Job Description Job Description:

Overview:

Reporting to the Executive Director of Enrollment Management, the Associate Director of Enrollment Marketing and Communication will play a key role in the Department of Undergraduate Admission implementing marketing & communications strategies that build brand awareness and support the student lifecycle from prospect through to enrollment. The Associate Director will be responsible for managing and optimizing communications strategies, supporting event creation and communication through the University’s CRM (Technolutions Slate) and serving as primary liaison with the University’s Marketing and Communications division.

Primary responsibilities include:

Develop, implement and manage all CRM-based communications ensuring accuracy, timeliness, personalization (using tools like Liquid Markup and content blocks) and alignment with institutional priorities. Maintain and update CRM communication templates, rules, and automations; build complex queries to identify appropriate recipient audiences. Monitor, analyze, and report on communication performance metrics; use data to inform continuous improvement Create and maintain events, including building registration forms, creating attendee surveys, and managing related print and electronic communications Stay current on communication tools, best practices and emerging trends; recommend enhancements to improve efficiency and impact. Serve as primary liaison to the University’s Marketing & Communications division to help develop compelling print, digital, video and information session content for prospective students and their families; serve as lead for website updates related to undergraduate admission. Collaborate with the University’s marketing division to ensure all undergraduate admission materials align with institutional branding guidelines. Regularly review and update communications, publications, website content, and information session materials to ensure accuracy, relevance, and functionality (e.g., links and images). Ensure the University’s profile and content on external platforms (e.g., Scoir, Naviance, College Board, Niche) are accurate, current and on-brand. Qualifications A minimum of 3-5 years of progressively responsible experience, preferably in higher education. Excellent verbal, written and interpersonal communications skills with an unwavering attention to detail. Proven ability to manage multiple projects in deadline-driven environment; able to work independently and collaboratively Working knowledge of CRM systems is required, with a strong preference for experience with Slate. The job is scoped to be hybrid with two days in office weekly on the Fairfield, CT campus. We will consider a remote work modality.

Category:

Enrollment Management – Admin Performs such other duties, responsibilities, and activities as required by supervisor and as departmental/University needs indicate. Disclaimer The above information indicates the general nature and level of work performed by employees within this classification. It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties, responsibilities, activities, and/or qualifications required or expected of employees assigned to this job. Duties, responsibilities, and activities may change and new ones may be assigned at any time, with or without notice. All offers of employment are contingent upon a satisfactory background check. Fairfield University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Load a resume or CV first, then upload supporting documents including a cover letter at the bottom of the third page under the “My Experience” section where it says to upload a Resume/CV . You will be able to upload up to 5 other documents in this section. You will be unable to edit your application, so please have all documents available before applying.

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