Manager, Digital Marketing, CRM & Loyalty, Firehouse Subs, US&C Position Available In Duval, Florida

Manager, Digital Marketing, CRM & Loyalty, Firehouse Subs, US&C 3.4 3.4 out of 5 stars 4600 Touchton Road, Jacksonville, FL 32246 Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world’s most prominent and iconic quick service restaurant brands•

TIM HORTONS

®, BURGER KING®, POPEYES®, and

FIREHOUSE SUBS

®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the

TIM HORTONS

®, BURGER KING®, POPEYES® and

FIREHOUSE SUBS

® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Key Responsibilities :

Lead CRM & Loyalty Strategy

• Own the strategy, execution, and optimization of CRM and loyalty programs to enhance customer engagement, retention, and lifetime value. Drive Digital Engagement & Sales
• Develop and execute campaigns that promote digital ordering (mobile app & web), increasing digital revenue and user retention. Manage Campaign Execution
• Oversee campaign planning, audience segmentation, and multichannel execution (email, push, SMS), ensuring data-driven optimization. Calendar & Content Planning
• Maintain a CRM marketing calendar to align cross-functional teams and integrate digital-first moments and re-engagement strategies. Amplify National Marketing Initiatives
• Collaborate with Marketing & Digital teams to support new menu launches, LTOs, and brand campaigns across digital platforms. Optimize User Lifecycle Journeys
• Develop and enhance customer journeys, leveraging automation to maximize engagement and retention. Measure & Analyze Performance
• Track key CRM & loyalty metrics, analyze campaign performance, and deliver actionable insights to improve effectiveness. Enhance Loyalty Program Value
• Ensure the loyalty program remains competitive, profitable, and beneficial for guests while supporting franchisee profitability. Cross-Functional Collaboration
• Act as the liaison between Marketing & Restaurant Technology teams to ensure seamless execution of digital promotions and guest experiences. Technology & Martech Stack Management
• Leverage CRM platforms, data visualization tools, and marketing technology (CDP, ESP) to enhance personalization and targeting.

Qualifications & Skills :

5+ years of experience in digital marketing, with a strong focus on CRM & Loyalty programs. Expertise in CRM platforms (Braze, Salesforce, CheetahMail, etc.), with Braze experience strongly preferred. Strong project management skills—highly organized, detail-oriented, and able to drive multiple initiatives forward simultaneously. Data-driven mindset with the ability to translate analytics into actionable marketing strategies. Solution-oriented thinker who can identify opportunities, mitigate potential challenges, and drive business impact. Action-oriented leader who thrives in fast-paced, agile environments. Cross-functional collaboration experience, working across teams to execute integrated marketing campaigns. Strong understanding of marketing technology ecosystems (CDP, ESP, data visualization, automation). Start-up mentality—eager to move quickly, innovate, and work with a lean team. #firehouse Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.