Director, Marketing, Communications, & Visitor Experience Position Available In Leon, Florida

Director, Marketing, Communications, & Visitor Experience Florida State University – 4.3

Tallahassee, FL Job Details Full-time Estimated:

$62.7K – $74.5K a year 15 hours ago Qualifications Adobe Photoshop Adobe Illustrator Adobe Creative Suite Master’s degree Supervising experience Bachelor’s degree Recruiting Adobe InDesign Senior level 2 years Marketing Editing Full Job Description Department Office of Admissions Responsibilities The Office of Admissions is a unit within the Division of Enrollment Management, which is comprised of four distinct units: Office of Admissions, Office of the University Registrar, Office of Financial Aid, and Technology Operations. Enrollment Management’s integrated services provide distinctive support throughout the student’s development and progression in their academic experience – from recruitment through commencement. Through collaboration, communication, and commitment, all units within Enrollment Management achieve the highest level of student-centered service to current and prospective students and families and to campus partners across the University. Director is responsible for operational management and administrative direction within media, communications, marketing services and visitor experience activities within the Office of Admissions. Provides visionary leadership, operational management, and development of marketing and communications efforts. Develop, implement, and evaluate the annual communications plan. Leads strategic planning initiatives to ensure cohesion in messaging across the division and innovate digital and print content that engages audiences and attracts interest to the university. Creates and designs communication campaigns and workflows for various populations that build relationships with the goal of increasing engagement and enrollment to the university. Oversees the design, development, and implementation of section goals, objectives, policies and procedures. Serves as the subject matter expert to external agencies with regards to implementing new methodologies and avenues of marketing and communications with the division. Assess the effectiveness of marketing and communication activities conducted throughout the division and provide recommendations and plans for improvement. Leads the strategic planning and staffing responsibilities within the Welcome Center. Develop and implement strategies to enhance the visitor experience. Establishes operation plans for new programs and activities while assessing and reconceptualizing existing models to improve operational efficiency to enhance the visitor experience. Provides oversight when driving multi-channel communications strategies. Oversees the creation, production and editing of press releases, publications, videos, collateral, newsletters, social media content, and other printed materials, including annual reports. Develops, and implements strategic communications, public relations, and branding campaigns that increase public awareness and support for Office of Admissions programs, services, and activities that enhance the University’s prominence among key audiences. Provides leadership and direction in policy and procedure development and implementation for all marketing and communication efforts within the Office of Admissions. Communicate and collaborate with internal and external partners as it impacts communication campaigns. Serves as liaison between the University and the division to ensure all materials/work conform to FSU’s strategic plan. Qualifications Master’s degree and five years of experience in a related academic or student services field or a Bachelor’s degree and seven years of related experience. Two years of experience must be in a supervisory role. Preferred Qualifications We seek enthusiastic candidates who are detail-oriented, and who work well independently as well as in a team. Candidates should have the ability to review, analyze, formulate, and organize data and information and follow through on assignments. Applicants should be able to establish and maintain effective working relationships and be able to communicate effectively verbally and in writing. Candidates with a strong sense of initiative and the demonstrated ability to manage multiple responsibilities concurrently are preferred. Candidates should have experience with Adobe Creative Suite including Photoshop, Illustrator, and InDesign computer software and the ability to write and develop visual content and tailor it for use across digital platforms such as websites, social media, crowdfunding, and email. University Information One of the nation’s elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about our university and campuses. Anticipated Salary Range The anticipated salary range for this position is commensurate with education and experience. FSU Total Rewards FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs. Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks. How To Apply If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service. Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume. Candidates must attach a resume to be considered for the position. Considerations This is an A&P position. This position requires successful completion of a criminal history background check. Equal Employment Opportunity FSU is an Equal Employment Opportunity Employer.