Director of Ecommerce and CRM Position Available In Miami-Dade, Florida

Director of Ecommerce and CRM Confidential Miami, FL Job Details Full-time $115,000 – $135,000 a year 1 day ago Benefits Health insurance Dental insurance Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Qualifications CRM software Website management Microsoft Excel Loyalty marketing Marketing Customer service Data analysis skills Magento E-commerce Master’s degree 8 years Customer segmentation Project management Bachelor’s degree Digital marketing Customer relationship management Business Administration Senior level Google Analytics Leadership Communication skills Marketing Full Job Description The Director of eCommerce and CRM will be responsible for designing, implementing, and managing comprehensive eCommerce, CRM and customer loyalty and membership program for our company. Having recently initiated these programs, the incumbent will be responsible for defining and building the capabilities needed to accelerate and scale eCommerce and CRM/Loyalty programs. The ideal candidate will have deep expertise in E-commerce, customer relationship management (CRM), loyalty programs, and marketing automation, with a keen understanding of omni-channel customer journey, digital marketing and luxury retail dynamics and high-net-worth customer needs.

Responsibilities CRM and Loyalty Program Strategy & Execution:

Design, implement, and lead a best-in-class CRM and loyalty membership program tailored to the needs of luxury shoppers, focusing on both acquiring new members and growing existing members. Oversee the CRM and Loyalty strategy to deepen customer knowledge and relationships and improve personalized engagement at every touchpoint, both online and offline to build lifetime value. Lead the integration of CRM systems with e-commerce, mobile, other retail and loyalty tools (including Clienteling, etc) and in-store technologies, ensuring seamless, unified customer data management.

E-Commerce Strategy & Execution:

Develop, implement and scale a comprehensive e-Commerce strategy aligned with the company’s overall business objectives and luxury positioning. Oversee the day-to-day management of the e-commerce website ensuring a seamless, user-friendly shopping experience, continuously working on website management and optimization Collaborate with brand partners and internal stakeholders to integrate and promote their offerings on the website while maintaining consistent brand messaging. Drive digital sales by developing promotional campaigns, offers, and strategies that engage high-net-worth customers and increase conversion rates. Oversee Inventory and Order Management, in collaboration with brand partners Ensure best-in class online customer experience and services

Customer Engagement & Personalization:

Partner with digital marketing team to develop and execute digital campaigns that drive traffic, increase awareness, boost online sales and increase members base and engagement (SEO, PPC, social media, email marketing). Create and manage exclusive events, experiences, and VIP services for top-tier loyalty members to strengthen emotional connections with the brand.

Data Analytics & Reporting:

Analyze key performance indicators (KPIs) to evaluate and improve e-commerce and loyalty program performance. Regularly generate reports on sales performance, traffic sources, marketing ROI, and customer behavior, providing actionable insights and recommendation to the leadership team.

Partnerships & Collaboration:

Build and maintain relationships with key internal stakeholders, including marketing, and customer service and retail teams, to ensure seamless and successful execution of the initiatives. Manage relationships with third-party vendors, technology providers, payment gateways and external partners to ensure the successful implementation of eCommerce, CRM and loyalty tools and systems. Collaborate with brand partners to onboard them, develop co-branded initiatives, and ensure their products and services are accurately represented and contribute to the overall success of our programs Education and Experience Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus). Minimum of 8 years of experience in Ecommerce and customer relationship management, loyalty programs, or marketing strategy, with at least 3 years in a leadership role. Experience in luxury retail, high-end customer service, or premium brands is highly preferred. Proven Experience with eCommerce DT2 model and platforms (Shopify, Magento, etc), CRMs (Salesforce, HubSpot, etc.), Loyalty program systems, and marketing automation tools. Strong background in data analysis, customer segmentation, and campaign optimization. Experience managing and developing a team of 1-3 people Knowledge, Skills, and Abilities Strong knowledge in eCommerce, and loyalty industry standards, best practices, and systems Ability to see bigger picture while also managing operational details, with track record in Project Management Strong communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners. Proficiency with analytics tools (Google Analytics, customer segmentation tools, etc.) and MS Excel. Ability to work in a fast-paced, dynamic environment while managing multiple projects simultaneously. Innovative and problem-solving mindset, challenging status quo and with passion for trying new ideas and staying ahead of eCommerce, CRM and Loyalty trends and technologies Able to manage effectively at macro and micro levels; Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements

Job Type:

Full-time Pay:

$115,000.00 – $135,000.00 per year

Benefits:

401(k) matching Dental insurance Employee assistance program Health insurance Life insurance Paid time off Vision insurance

Schedule:

8 hour shift Day shift

Work Location:

In person