Manager, CRM Strategy & Analytics Position Available In Miami-Dade, Florida
Tallo's Job Summary: Reporting to the VP of Data Science, the Manager of CRM Strategy & Analytics at United Parks & Resorts Inc. plays a crucial role in executing data-driven CRM strategies to enhance customer engagement and drive business performance. This hands-on role requires strong technical, marketing, and analytical skills, collaborating closely with Marketing and Data Science teams to visualize CRM and marketing campaign performance, create CRM lists, measure campaign lift, manage data movement, and support multi-channel campaigns. The successful candidate will have at least 4 years of experience in CRM, marketing analytics, or a related field, with a Bachelor's degree in business analytics, marketing, or a related field. Proficiency in marketing automation systems, CRM platforms, Customer Data Platforms, data visualization tools, SQL, and cloud data platforms is essential, with knowledge of Python being a plus. The ideal candidate is a proactive thinker and communicator with a product mindset, curious, and eager to contribute and grow within a dynamic and rewarding environment. The position offers a range of benefits and perks as part of the SeaWorld family, including paid holidays, flexible paid time off, park discounts, medical, dental, vision insurance, 401K plan, and more.
Job Description
Manager, CRM Strategy & Analytics locations
SeaWorld Parks & Entertainment Corporate – Miami, FL
SeaWorld Parks & Entertainment Corporate – Orlando, FL
time type
Full time
posted on
Posted 3 Days Ago
job requisition id
JR123242
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals to join our team. Manager, CRM Strategy & Analytics United Parks & Resorts Inc. (
NYSE:
PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals to join our team.
What you get to do:
Reporting to the VP of Data Science, the Manager of CRM Strategy & Analytics will play a critical role in executing data-driven CRM strategies that enhance customer engagement and drive business performance. This is a hands-on role that requires strong technical skills, marketing skills, analytical thinking, and the ability to collaborate across teams, especially with Marketing and Data Science. Specifically, this individual will be responsible for: Building and maintaining dashboards to visualize CRM and marketing campaign performance.
Creating CRM lists using Boolean logic derived from machine learning scores developed by the Data Science team and deploying CRM lists via ActionIQ.
Measuring and analyzing campaign lift and test performance to inform future CRM strategies.
Managing data movement and tagging into ActionIQ to support customer segmentation and marketing campaign activation.
Transitioning from list-based targeting to building dynamic segments in ActionIQ for use across CRM and media channels.
Querying and analyzing customer data from cloud computing platforms (e.g., Databricks, GCP) to support CRM and media initiatives.
Partnering with the Data Science team to understand predictive models (e.g., churn, LTV) and activate them in CRM workflows.
Supporting the execution of multi-channel campaigns (email, SMS, direct mail) and ensuring effective targeting and personalization.
What it takes to succeed:
4+ years of experience in CRM, marketing analytics, or a related field.
Bachelor’s degree in business analytics, marketing, business, data analytics, or related field; a Master’s degree in business analytics, marketing, business, or another related field is preferred.
Proven technical expertise with marketing automation, CRM, and analytical systems (e.g., Salesforce and Merkle).
Familiarity with Customer Data Platforms (CDPs) (i.e., ActionIQ, Segment)
Understanding of data science output and how to it in a CRM context.
Strong proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
Proficiency in SQL and Excel.
Experience working with cloud data platforms (i.e., GCP, AWS, Azure, Databricks, Snowflake).
Excellent communication and collaboration skills, especially with cross-functional teams.
Knowledge of Python is a plus.
Who You Are:
You’re a thinker and a communicator with a product mindset. You’re excited by the challenge of personalizing the customer experience with data. You are curious. You take initiative. You know how to work with what you have and improve it over time. You’re not just looking for a job—you’re looking to grow, contribute, and make an impact.
The perks of the position:
As part of the SeaWorld family, you’ll enjoy a fun, fast-paced environment and great teammates, as well as: Paid Holidays
Flexible Paid Time Off
SEA Employee Complimentary Park Tickets and Passes
SEA Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K plan
Voluntary Insurance
Life Insurance
Disability Benefits
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan
