Regional Senior Manager, CRM and Clienteling Position Available In Miami-Dade, Florida

Reference Code:

109064
Regional Senior Manager, CRM and Clienteling Coral Gables, FL, US Permanent The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities. Regional Senior Manager, CRM & Clienteling Cartier | Coral Gables, FL

MAIN PURPOSE

The South America Regional Senior Manager, CRM and Clienteling would primarily focus on optimizing the CRM strategies in the region while focusing in three key areas: client acquisition, retention and data analysis. The position is responsible for tailoring the strategy to local markets needs, as well as work with Boutiques, E-commerce, CRC and Watch Specialists in the region to ensure effective client engagement to enhance overall business performance. Other responsibilities include ensuring brand consistency/alignment. This position requires a clear vision & strong team leadership in the support of driving insights for strategic decision-making.

KEY RESPONSIBILITIES C.R.M.

Actions strategy Implementation, and budget management Be the point of reference for Communications team to create the target clients for events and actions
Ensure the ordering and delivery of CRM Gifts, Greeting Cards, and edition & direct Marketing tools , such as Books, catalogues and mailers in a timely manner
Develop with the external/internal boutiques and POS the actions strategy for the year
Drive strategies for

Client Acquisition:

Maximize existing data base, mine & outreach and Recruitment through activations
Be the point of contact for external partnerships to support overall business, and drive traffic and sales.
Identify the VIP local prospects and create a database for each market in the region
Oversee the management and optimization of the CRM budget for

LAC, MX & BR CRM

Actions, as well as miscellaneous sales expenses related to Gifts and other clienteling tools. Regional Team management Lead by example and foster the Maison values
Ensure an optimized workload share
Strive for team spirit and foster collaboration transversally
Develop the team’s skills & competencies
Retain the talent
Recruit and onboard newcomers
Share CRM best practices across the region and with Central teams Implementation of C.R.M. Programs, including clienteling apps Ensure high adoption of the clienteling app among all boutique members.
Responsible for setting KPI’s for boutiques in data capture, data quality and usage of clienteling app
Ensure tracking results on CRM programs, G.O.A.L. Matriz, Target program and Client Equation.
Communicate to central team enhancements and critical issues with clienteling apps
Follow up on the implementation of KPIs for CRM programs in the region CRM digital (E-mail blast & Clienteling App) Ensure collaboration with the digital agency for the creation of any clienteling briefs
Develop the targeting strategy for E-crm Campaigns in collaboration with Media and digital team Training & Seminars Responsible for communicating on CRM and clienteling strategies across the network and corporate teams, commercial, marketing, fragrance, HJ etc for cohesive CRM efforts.
Providing training and support to partners during any or Retail seminars and Post-World meeting presentations, as well as any Boutique, CRC, E-commerce, or watch specialists to maximize CRM tools utilization.
Consolidate feedback of the trainings and seminars into CRM improvements and strategies. Strategic Plan & Action Planning Strategy development: Formulating and implementing CRM strategies aligned with business objectives
Analyze reports and client data to deriving insights for strategic decision making.
Complete/contribute to the CRM-related portions of the yearly Strategic Plan, including the role CRM will play in each product launch, special CRM initiatives suggested for the upcoming year, etc.

Special Projects and Roles:

Special committees as needed for product launches, new programs, etc. Database management & Reporting (in collaboration with Client Insight Assistant Manager) Oversee clienteling application performance (MYC), data capture/quality and overall reports to guarantee KPIs achievements
Ensure Collaboration with Boutiques, CRC, E-commerce and Watch specialists on data management ( up-to-date client data within the CRM system).
Support guidelines creation and data management trainings

Geographical Area Under Responsibility:

Latin America & Caribbean
Brazil
Mexico Network scope: 18 boutiques, E-commerce, and Wholesale accounts

Headcount Supervised:

1 Assistant Manager
2 CRM Coordinators
2

Client Interns Education:

Bachelor’s degree in the Marketing field required. Master’s degree preferred.

Required Experience:

6-10 years of relevant work experience in CRM, Client relations, strategic planning, project management. Technical Skills /

Abilities:

Full proficiency in Excel and PowerPoint. Fluent in English and Spanish required. French & Portuguese a plus. Detail oriented, with high organizational skills and ability to multi-task. Entrepreneurial spirit. High interpersonal skills with service minded nature and outgoing personality. Very dynamic with team spirit that is essential to coordinate with all the department’s different initiatives. Communication savvy. Strong public speaking skills. Data Management and Analytical skills. Proactive approach when managing the lines. Solutions driven and generates suggestions for improvement. Strive to increase productivity and works quickly. Autonomy. Ability to travel upon request (at least 30%) Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted. We Offer We care about our associates’ health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their