CRM Segmentation Manager Position Available In Orange, Florida

CRM Segmentation Manager
CRM Segmentation Manager
Central Location, Orlando, Florida, United States, 32821
Data Analytics
Full Time
We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
The CRM Segmentation Manager is responsible for the strategic insights and strategy of all T+L lead types utilized in multi-channel communications. In this role you will work with the key stakeholders to provide meaningful audience segments, improve process automation and support high level reporting. This role will drive audience strategy, process improvements and be a key contributor to achieving business goals. In addition, this role will create a team culture of innovation, collaboration and personalization focused strategies.

How You’ll Shine:

Maintain daily organization and project tracking
Ability to drive meetings with leadership to enhance or change strategy
Mentor analysts on projects and encourage future development
Deploy targeted audience files to downstream channels
Manage ongoing validation of data integrity for scheduled and Ad Hoc campaigns
Strong ability to create actionable reporting and analysis both Ad Hoc and requested

Travel Requirements:

5% – only for large team meetings.

What You’ll Bring:

Bachelor’s degree in business or quantitative field Strong PC Skills (MS Office)
Strong ability to hypothesize, operationalize and report on cross-channel targeted marketing strategies Ability to understand advanced modeling techniques Strong ability to multitask, manage short- and long-term deadlines, and lead projects Proven success working in a collaborative setting Advanced presentation and storytelling skills Strong relationship building skills Ability to work with multiple technical teams in the organization Ability to analyze customer data, trends, segment performance, and campaign results to continuously optimize marketing efforts. Expert coding with SQL, SAS, Python or R Expert knowledge working with campaign orchestration technologies (CDP preferred) Expert knowledge working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers Understanding of basic modeling techniques Strong skills mining and analyzing data to drive actionable insights and process improvements Ability to create insightful dashboards using PowerBI or Tableau or related visualization tools 5+ years’ experience delivering targeted audiences within a multi-channel organization 5+ years’ experience working with campaign orchestration technologies (CDP preferred) 5+ years’ experience with coding platforms- SQL, Python or other Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
#BCD

How You’ll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co.

benefits include:

Note:

Temporary and/or seasonal associates are ineligible for Paid Time Off.
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure – speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We’re always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.