Associate Director, CRM Strategy Position Available In Fulton, Georgia

Job Description:

Company DescriptionA division of Publicis Groupe, PublicisDigital Experience is a network of top-tier agencies designed todevelop capabilities and solutions to enable growth and providescaled access to the digital capabilities of Publicis Groupe inservice of our clients. Together, the Publicis Digital Experienceportfolio endeavors to create value at the intersection oftechnology and experiences to connect brands and people.

Our modelto transform every brand experience will help clients navigate,develop, and activate commerce in a way that will provide them witha future-proof model for modern marketing. With our uniqueexpertise in consumer engagement, CRM, and commerce, PublicisDigital Experience powers brands and empowers people in a new eraof creativity. An ever-changing landscape and the need for fluidthinking is just part of our problem-solving nature. Which meanswe’re untethered from any specific medium or method-we go whereideas will work best.

We are an expanding network with more than5,000 employees, with agency brands throughout our global offices.

Publicis Digital Experience brands include Razorfish, Digitas, ArcWorldwide, Saatchi Saatchi X, Plowshare, 3Share, and the PublicisCommerce Exchange.

Job DescriptionThe Associate Director, Strategyserves multiple clients and brands, leading strategists in defininghow the brand engages with customers, prospects, and stakeholders.

Associate Directors sell through visions and strategic programs toclients, working with the Account Services team to define brand andproduct experiences and journeys aligned to the client’s businessobjectives, ensuring that all marketing interactions are onstrategy and on brand. Associate Directors are responsible formanaging people, working with strategists to define individualobjectives and development opportunities.

Responsibilities Review client objectives and inputs to develop short andlong-term integrated marketing and experience strategies. Define strategic solutions to complex and ambiguous clientproblems. Lead and manage strategy creation and implementation acrossmultiple clients. Work with the Account Services team to develop strategybriefs. Lead development of strategies of client campaigns andprojects, providing Creative, Media, Data Intelligence, andTechnology teams direction to ensure the marketing and experienceprograms are on strategy and on brand. Define and manage strategy roadmaps, aligning campaigns andprograms to create client outcomes. Oversee the implementation of marketing campaigns usingmarketing technology platforms in partnership with Creative andTechnology. Review concepts and test experiences throughout creative anddevelopment phases to provide additional input or recommendationson client and project strategy. Evaluate results of marketing programs and experience journeysto establish testing opportunities and optimize performance overtime – defining and implementing test and learn programs. Develop and deliver strategic client presentations. Perform secondary research on industry trends, reports, andconsumer trends to develop insights on performance, segmentation,and experience features. Support the generation of new business and revenueopportunities by working with Account Services, Creative, DataIntelligence, and Technology on strategic development. Responsible for day-to-day work planning and career managementof direct reports.

Qualifications You have7+years of experience in creating, leading, and sellingthrough digital, direct and/or integrated marketing strategies andsolutions. You have an advanced understanding of integrated marketingprinciples including digital, direct, brand and data-drivenmarketing. Hands-on experience using marketing technology platforms thatmanage digital advertising, media audience integration, DCO, CRM,customer communications, and e-commerce is a requirement. You can assess and analyze client objectives to produce andrecommend appropriate solutions, including marketing, experience,technology platform, and optimization components. You have experience using data to segment audiences and deliverpersonalized and targeted marketing and experiences. You can synthesize information from various sources to extractkey insights and identify experience opportunities. You are highly resourceful, with strong research and analysisskills, and a working knowledge of marketing tools, KPIs andexecutional channels. You have first-rate conceptual, visual, and writingskills. You have superior oral communication and presentationskills. You have proven client management skills and serviceorientation. You can effectively prioritize and meet deadlines. You can work in a flexible, dynamic and fast-pacedenvironment. You are proactive and able to work independently.

AdditionalInformationThe Power of One starts with our people! To do powerfulthings, we offer powerful resources. Our best-in-class wellness andbenefits offerings include: Paid Family Care for parents and caregivers for 12 weeks ormore Monetary assistance and support for Adoption, Surrogacy andFertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfortreimbursements to help you invest in your future and work/lifebalance Tuition Assistance Paid time off that includes Flexible Time off Vacation, AnnualSick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work fromanywhere Publicis Groupe has an office for up to 6 weeks a year(based upon eligibility) Business Resource Groups that support multiple affinities andalliancesThe benefits offerings listed are available to eligibleU.S. Based employees, are reviewed on an annual basis, and aregoverned by the terms of the applicable plan documents.

PublicisDigital Experience is an Equal Opportunity Employer. Our employmentdecisions are made without regard to actual or perceived race,color, ethnicity, religion, creed, sex, sexual orientation, gender,gender identity, gender expression, pregnancy, childbirth andrelated medical conditions, national origin, ancestry, citizenshipstatus, age, disability, medical condition as defined by applicablestate law, genetic information, marital status, military serviceand veteran status, or any other characteristic protected byapplicable federal, state or local laws and ordinances.

If yourequire accommodation or assistance with the application oronboarding process specifically, please contactUSMSTACompliance@publicis.com.

All your information will be keptconfidential according to EEO guidelines.

Compensation Range:

$105,165 – $143,900 annually. This is the pay range the Companybelieves it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determinedbased on the skills, qualifications, and experience of theapplicant along with the requirements of the position, and theCompany reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in ourfreelancer/temporary employee medical plan through a third-partybenefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k)plan after eligibility criteria have been met. For regular roles,the Company will offer medical coverage, dental, vision,disability, 401k, and paid time off. The Company anticipates theapplication deadline for this job posting will be 4/24/25. #J-18808-Ljbffr