Manager, Marketing Communications Position Available In Gwinnett, Georgia

Manager, Marketing Communications Job Employer Name:

SpiderID:

13918886

Location:

Duluth, Georgia

Date Posted:

1/3/2025

Wage:

Negotiable

Category:

Marketing

Job Code:

REQ42566

Job Description:

Job Summary Position Summary The Global Marketing Communications Manager will lead the development, implementation, and measurement of a strategic, integrated marketing communications plan that aligns with Nordson Packaging’s strategic goals and yearly operating plan initiatives. This role is critical in driving the reputation and profitable growth and will ensure a balanced approach to both online and offline marketing strategies, leveraging diverse communication channels to maximize impact. The strategic plan and its related tactics are developed in collaboration with global product line and portfolio managers and with Division-led marketing, sales, and business teams. As a strategic leader, this position also carries responsibility for defining and evolving Nordson’s brand identity. This role will prioritize strengthening how the company is viewed in the marketplace, establishing a cohesive and impactful brand narrative to align with long-term strategic goals. The Manager oversees a global team of direct reports and external agencies, leveraging their strengths and addressing their development areas to create an engaged, high-performing team. The Manager is responsible for ensuring the consistent execution of communication activities worldwide while maintaining alignment with Nordson corporate standards and public disclosure requirements. Essential Job Duties and Responsibilities Strategic Leadership

• Develop and execute a strategic marketing communications plan that builds brand reputation, supports profitable growth targets, and ensures a balance between online and offline marketing tactics.
• Drive innovative initiatives in digital marketing, including

SEO, CRM

integration, personalization, lead scoring, and analytics, while also ensuring the effectiveness of traditional communication channels such as trade shows and print collateral.

• Lead the evolution of Nordson Packaging’s brand identity, defining how the company is portrayed in the marketplace to align with its position as a market leader and its long-term vision. 2. Marketing Communications Execution
• Oversee the creation of marketing collateral (brochures, videos, presentations, animations, case studies, etc.) to support product promotion and sales.
• Manage all aspects of the web presence, including content updates, SEO, and analytics, while ensuring seamless integration with CRM tools.
• Develop and execute media relations strategies, including building relationships with key trade media and managing press releases, case histories, and thought leadership pieces.
• Plan and implement both traditional and digital advertising campaigns to enhance brand awareness and generate measurable outcomes.
• Support Division-led trade show initiatives with consistent messaging and impactful materials.
• Develop and implement a social media strategy to engage audiences, monitor industry trends, and ensure alignment with the overall brand narrative. 3. People Management
• Lead a globally deployed team of marketing professionals and external vendors, fostering collaboration and leveraging team strengths to achieve goals.
• Develop team members’ capabilities by identifying strengths and addressing development areas to maximize engagement and impact.
• Promote cultural awareness and adaptability within a diverse, global environment. 4. Brand Development and Competitive Intelligence
• Assess and evolve Nordson Packaging’s brand identity to ensure it reflects the company’s market leadership and long-term vision.
• Monitor and evaluate competitor communication strategies to identify opportunities for differentiation and positioning. 5. Measurement and Budget Management
• Establish and track metrics to measure the effectiveness of communication strategies, providing actionable insights to stakeholders.
• Prepare, monitor, and manage the annual communications budget, ensuring alignment with strategic priorities. 6. Collaboration and Integration
• Collaborate with Division leadership and Corporate Communications to ensure alignment on strategies and goals.
• Support internal communications to disseminate key messages across the organization.
• Assist in the marketing integration of acquisitions to ensure smooth transitions and alignment with Nordson’s standards.

Education and Experience Requirements Education:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field required
• Additional professional designations desirable: Accredited in Public Relations (APR), Accredited Business Communicator (ABC), Professional Certified Marketer (PCM) or similar
• Advanced degree a plus

Experience:

• 10 years minimum of industrial, commercial or agency marketing communications experience
• Experience in developing global marketing communication programs Skills and Abilities
• Successful candidate will have strong combination of strategic vision and tactical execution.
• Outstanding writing, speaking, presenting and interpersonal communication skills
• Microsoft office 365 Suite
• Adobe creative suite or equivalent
• Basic HTML, Sitecore content management system (or related CMS), Google analytics. Experience with digital marketing tools and CRM systems a plus.
• Business and financial acumen
• Ability to work in a global environment with diverse internal and external colleagues and customers. Cultural awareness.
• Influencing, project management, strategic agility, adaptability, team building, strong leadership skills, empowered decision maker, take charge attitude Working Conditions and Physical Demands To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Travel Required x Estimated 15% Nordson Corporation provides equal employment opportunity to all applicants and employees. No person is to be discriminated against in any aspect of the employment relationship due to race, religion, color, sex, age, national origin, ancestry, disability, sexual orientation, gender identity, genetic information, citizenship status, marital status, pregnancy, veteran status or any other status protected by applicable federal, state, or local law. All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check, consistent with applicable laws.

Job Criteria:

Start Date:

Position Type:

Full-Time Permanent

Years of Experience Required:

Education Required:

Overnight Travel:

Vacation Time:

Contact Information:

Contact Name:

Nordson Corporation

Company Type:

Company:

Nordson Corporation City:

State:

Zip:

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