Senior Marketing Manager Communications Position Available In Suffolk, Massachusetts

Senior Marketing Manager Communications PUMA North America, Inc. United States, Massachusetts, Boston Jun 25, 2025
YOUR MISSION This position will be responsible for creating and driving compelling and strategic stories and plans that align to key business initiatives for the PUMA business in North America. The Senior Marketing Manager Communications will help identify and deliver creative storytelling that connects consumers to our brand, purpose, products and athletes consistently. This position will work closely with both PUMA’s global and North American marketing teams to translate our global initiatives to the North American market to support the business and brand functions. Responsible for developing and executing communications strategies for PUMA North America, owning efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
Proactively pitch strategic media within consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
Organize media interviews and event media attendance and coverage
Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
Work closely with the North America account marketing teams to communicate account specific programming and build interest
Manage communications calendar for PNA
Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
Support with North America corporate and internal communications initiatives as needed
Collaborate with other cross functional departments and teams – including within North America marketing, across product and category teams, to global communications counterparts – and build strong working relationships to ensure alignment and successful North America implementation of communications plans
Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
Act as a PUMA representative at events
Assist in management of PR budget

YOUR TALENT

Bachelor’s degree in Marketing, Communications, or related field
5-7 years relevant experience in communications roles
Exceptional communication skills, both verbal and written
Proven experience developing and implementing highly effective strategic and measurable communication plans and materials
Strong knowledge of public relations tactics and strategies, including media relations and social media, as well as experience working with agency partners
Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
Demonstrated ability to identify, negotiate, and manage both organic and paid partnerships (as needed) with micro, mid-tier and macro influencers to drive brand awareness and engagement across campaigns, product launches and seasonal moments
Brings strong, active relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
Comfortable working in a fast-paced, agile environment with both global and local partners

SPEED & SPIRIT

is what we look for in our candidates, defined by some simple values that inspire us to

BE DRIVEN

in our performance, BE VIBRANT in our sporting legacy, BE

TOGETHER

in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law. For additional information, please contact: us-hrrecruiter@puma.com