Community Outreach Director Position Available In Durham, North Carolina

Our CompanyWe believe Running Changes Everything. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it s a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.

Overview:

As the Community Outreach Director for a multi-store market, you will be the strategic force behind all marketing and community engagement efforts. In this role, you ll lead the outreach vision, manage local outreach teams, and align every initiative with the business goals of each store. You ll own the market s marketing strategy and budget, measure the success of campaigns and events, and help elevate Fleet Feet as a trusted resource for running, fitness, and wellness in the community.

Working closely with Operating Partners, Store Leadership, and the Fleet Feet Store Support Team, you ll ensure that community relationships, local events, and in-store experiences reflect Fleet Feet s brand, mission, and growth objectives. This is a high-impact leadership role for someone who thrives at the intersection of grassroots marketing, community building, and retail success.

If you’re a community connector, strategic marketer, and passionate leader ready to amplify Fleet Feet s impact across multiple stores, we want to hear from you. Apply now and help us inspire the runner in everyone.

What You’ll Do:

Marketing & Outreach Strategy Develop and execute the market-wide community outreach and marketing strategy to support store-level goals.

Lead new customer acquisition initiatives through partnerships, activations, and grassroots marketing.

Build relationships with local organizations, diverse community groups, and race partners to grow Fleet Feet s brand presence.

Partner with store leaders to plan and execute local events, campaigns, and activations that drive in-store sales.

Ensure all activities remain within the marketing budget and align with Fleet Feet s brand standards and national strategy.

Regularly report on event performance and ROI to store leadership.

Serve as the primary contact for regional marketing support from Fleet Feet Store Support Team.

Team LeadershipManage, mentor, and grow a team of Community Outreach Coordinators and Managers across multiple locations.

Conduct weekly 1:1 meetings with team members, setting clear expectations and offering feedback and support.

Provide the tools, resources, and delegation needed for each team member to succeed in their store and community.

Lead by example and foster a positive, motivated culture of performance and connection.

Sales Floor PresenceWork weekly shifts on the sales floor to stay connected to the customer experience and staff culture.

Promote upcoming events to customers and coach retail staff on how to do the same.

Support Retail Experience Managers as a visible, knowledgeable, and supportive leader.

What We’re Looking For:

5+ years of marketing, community engagement, or grassroots outreach experience (retail preferred)Proven success leading marketing strategies and outreach campaigns across multiple locationsExperience managing people, building teams, and providing mentorship and developmentStrong organizational and communication skills, with the ability to collaborate across multiple levelsSelf-directed, adaptable, and able to work evenings, weekends, and holidays as neededPassionate about Fleet Feet s mission and active lifestyle communitiesProficient in Google Suite, Canva, and Microsoft OfficeExisting relationships within the local fitness, wellness, or running communities preferredExperience in run specialty or fitness-related retail a plus

Why You’ll Love It Here:

Lead with

Impact:

Own your market s outreach strategy and drive local engagement.

People-First Leadership:

Build and mentor a team while collaborating with dynamic leaders across the business.

Make a

Difference:

Help connect people through movement and create meaningful community relationships.

Brand with

Purpose:

Represent a trusted name in fitness, wellness, and community empowerment.

Growth & Opportunity:

Be part of a growing organization with space for innovation and career development.

Benefits:

“Great People Deserve Great Perks/Benefits” 401(k) with 4%

Company Match:

Available to employees aged 21+ at company-owned stores.

Exclusive Discounts:

Enjoy discounts on industry-leading products and specialized training programs.

Community Engagement:

Get involved in local outreach and service initiatives that align with our purpose-driven mission.

Comprehensive Benefits Package:

For full-time employees (30+ hours/week), check out our Fleet Feet Benefits Guide for details on healthcare, wellness, and more.

Equal Opportunity & Reasonable Accommodations:

We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We welcome people of all backgrounds, experiences, abilities, and perspectives. Our commitment to inclusion is reflected in our hiring practices, workplace culture, and community engagement.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.

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