Director of Go-To-Market Strategy Position Available In Mecklenburg, North Carolina
Tallo's Job Summary: Lightcast.com is hiring a Director of Go-To-Market Strategy in Charlotte, NC, offering a salary from $150,000 a year. This role requires 8+ years of GTM or product marketing experience within SaaS or media tech, with a strong track record of global product launches. The position entails developing GTM plans, collaborating cross-functionally, and driving market intelligence to drive revenue growth.
Job Description
Director of Go-To-Market Strategy Lightcast.com – 4.5 Charlotte, NC Job Details Full-time From $150,000 a year 17 hours ago Benefits Profit sharing Relocation assistance Health insurance Dental insurance 401(k) Paid time off Parental leave Vision insurance Employee stock ownership plan Life insurance Retirement plan Qualifications Management experience within technology industry Managerial Decision Making Managerial strategic planning Director Product marketing Sales Team leadership iOS Managerial communication Performance management Master’s degree Managerial problem solving 8 years Change management Customer segmentation Project management Bachelor’s degree Conflict resolution HubSpot Senior level Go-to-market strategy Master of Business Administration Marketing Managerial negotiation Full Job Description Company Overview Lightcast.com is a pioneering full-stack OTT and Online Video Platform (OVP) that empowers content creators, broadcasters, ministries, and enterprises to launch, manage, and monetize their media across every screen. With our proprietary Media Cloud platform, we offer end-to-end solutions for live streaming, VOD, app development, and multi-platform distribution—including Roku, Apple TV, Fire TV, iOS, Android, and web. Recognized as one of America’s fastest-growing tech companies, we are committed to innovation, quality, and outstanding service Role Overview We are seeking a strategic and data-driven •Director of Go-To-Market Strategy• to lead and scale our global market entry and expansion initiatives. This role is pivotal in driving the success of our product launches, market segmentation, and revenue growth strategies.
Key Responsibilities Develop and Execute GTM Strategies:
Craft and execute comprehensive go-to-market plans for new product launches, market segments, and global territories. Elevate existing sales and marketing teams through coaching, improved processes and identifying management needs.
Cross-Functional Leadership:
Collaborate with Product, Sales, Marketing, Customer Success, and Business Development teams to ensure alignment and execution across all phases of GTM.
Market Intelligence:
Conduct competitive and market research to identify trends, opportunities, and positioning strategies that differentiate our platform.
Segment Strategy:
Develop targeted strategies for key verticals (e.g., TV & radio, corporate, education, content creators, municipal government, non-profit / ministries / HOW) to accelerate adoption and monetization.
Sales Expertise:
Build and manage playbooks, scripts, collateral, sales reporting and sales enablement tools.
Performance Tracking:
Set KPIs and lead performance reviews for all GTM initiatives to ensure ROI and continuous improvement. Qualifications 8+ years of experience in GTM, product marketing, or strategic growth roles within a SaaS, media tech, or video streaming environment. Proven success launching and scaling digital products globally. Strong understanding of OTT platforms, digital content ecosystems, and media monetization models. Exceptional communication, project management, and stakeholder alignment skills. Analytical mindset with proficiency in tools like HubSpot, Gong, and similar. Bachelor’s degree required; MBA or similar advanced degree is a plus. Why Join Lightcast.com? Be part of a pioneering team shaping the future of OTT and video technology. Work with cutting-edge infrastructure and globally recognized media brands. Competitive salary, performance bonuses, and equity options. Flexible work environment with generous PTO and health benefits. Opportunity to make a significant impact in a rapidly growing company. If you are ready to shape the future of OTT streaming and lead innovative strategies, we invite you to apply for the GTM Director position today.
Job Type:
Full-time Pay:
From $150,000.00 per year
Benefits:
401(k) Dental insurance Health insurance Life insurance Paid time off Parental leave Relocation assistance Retirement plan Vision insurance
Compensation Package:
Commission pay Employee stock ownership plan Performance bonus Profit sharing Yearly bonus
Schedule:
Monday to Friday Overtime Weekends as needed
Work Location:
In person
