Associate Director, Omnichannel Enablement Position Available In Mercer, New Jersey

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so. Does this inspire you and feel like a fit? Then we would love to have you join us! The Role The Associate Director of US Omnichannel Enablement will be the day-to-day lead for Genmab’s US omnichannel platforms and related technologies. In this role, you will drive the adoption of new capabilities while enhancing existing ones, ensuring seamless integration into Genmab’s US commercial ecosystem. You will also be accountable for establishing and/or refining delivery models that enable scalable, efficient and flexible platform usage across Genmab’s commercial teams. The Associate Director of US Omnichannel Enablement is a key contributor, empowering Genmab commercial teams to deliver industry-leading, data-driven, and orchestrated customer experiences. This role will report to the Director of US Omnichannel Enablement & Operations. Responsibilities Be the day-to-day contact and steward of all US omnichannel platforms including (but not limited to), Salesforce Experience Cloud, Marketing Cloud, Google Marketing Suite, OneTrust, Veeva CLM, etc. Partner with key internal cross-functional stakeholders across Omnichannel Strategy, Operations, Customer Experience & Insights, DD&AI, Analytics, Data Privacy and other commercial functions to drive seamless cross-channel experiences and successfully implement key business initiatives. Ensure Genmab’s 5-year omnichannel capability roadmap delivers on US priorities. This includes identifying and integrating new capabilities while strategically sunsetting legacy capabilities and/or platforms. Oversee delivery and continuous improvement of Genmab’s suite of SAAS omnichannel platforms in website publishing, marketing automation, promotional and field-triggered email, interactive visual aids, and privacy preference management. Stay ahead of emerging trends, product roadmaps and platform innovations, providing strategic recommendations to optimize omnichannel capabilities. Review business and functional requirements in collaboration with the US Omnichannel Strategy & Enablement team. In collaboration with DD&AI, drive technical design sessions to develop technical requirements and solution documentation to ensure solutions align with US business objectives. Evaluate and prioritize high impact use cases that drive measurable business outcomes and ongoing value for key customers (i.e. HCPs, consumers, patients, payers etc.). Lead the team through the efficient, scalable implementation of new SAAS features and capabilities while ensuring adherence to global performance, security, and compliance requirements. Collaborate on all system integration efforts with our Global Hub and US Data Stewardship teams to enhance ecosystem connectivity. Ensure compliance with all US privacy, consent, data governance, quality and security policies. Implementation of an agile, regionalized DevOps model (and associated service provider partnerships) to ensure a streamlined, successful platform delivery and meeting ongoing service level agreements. Oversee the development of new platform workflows, SOPs, training, and support models to equip commercial teams and agency partners for effective omnichannel engagement. Prepare high-impact presentations and reports to share insights, progress, and recommendations to internal commercial functions and Genmab leadership. Optimize performance by allocating resources effectively to ensure strategic priorities are met while managing workload balance. Requirements 10+ years of experience creating omnichannel technology solutions. In-depth knowledge of the healthcare/pharmaceutical industry and a strong familiarity with commercialization strategies. A proven track record of successfully leading and implementing digital transformation initiatives that have delivered measurable business outcomes. Deep understanding of Salesforce ecosystem of products including SAAS/platform architecture, configuration, measurement and analytics frameworks, and workflow automation. Deep collaboration with omnichannel operations & delivery in a commercial or marketing function, with a strong understanding of digital engagement strategies, data-driven decision-making, and cross-channel customer orchestration. Strong communication skills with ability to engage stakeholders at all levels to achieve desired outcomes and build strong relationships. Ability to drive alignment toward common goals. Proven experience leading and overseeing external service providers or vendor relationships and associated budgets. Flexible and adaptable; able to work in ambiguous situations. Experience with and knowledge of change management principles, methodologies, and tools. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously Familiarity with regulatory compliance guidelines related to marketing in the healthcare industry is an asset For US based candidates, the proposed salary band for this position is as follows: $147,200.00—$220,800.00 The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives. When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S.

employees are eligible for:

401(k)

Plan:

100% match on the first 6% of contributions

Health Benefits:

Two medical plan options (including HDHP with HSA), dental, and vision insurance

Voluntary Plans:

Critical illness, accident, and hospital indemnity insurance

Time Off:

Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave

Support Resources:

Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support

Additional Perks:

Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses About You You are genuinely passionate about our purpose You bring precision and excellence to all that you do You believe in our rooted-in-science approach to problem-solving You are a generous collaborator who can work in teams with a broad spectrum of backgrounds You take pride in enabling the best work of others on the team You can grapple with the unknown and be innovative You have experience working in a fast-growing, dynamic company (or a strong desire to) You work hard and are not afraid to have a little fun while you do so! Locations Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are crafted as open, community-based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you’re in one of our office spaces or working remotely, we thrive on connecting with each other to innovate. About Genmab Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO®) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X. Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com). Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract. Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics. For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates. To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO™) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan.