Director of Strategic Marketing & Communications, College of Veterinary Medicine: UTIA (2788) Position Available In Knox, Tennessee

Director of Strategic Marketing & Communications, College of Veterinary Medicine:

UTIA (2788)
University of Tennessee, Knoxville
in Knoxville, TN

Apply Now Type:

Full-Time

Salary:

Up to $118,457.28 annually

Posted:

04/30/2025

Category:

Communications, Marketing, and Public Affairs Job Description The College of Veterinary Medicine invites applications for the new position of Director of Strategic Marketing and Communications. Under the direction of the Dean, the Director of Strategic Marketing and Communications exists to lead a team of marketing and communications professionals and to provide strategic leadership to enhance the visibility and reputation of both the College of Veterinary Medicine and the Veterinary Medical Center. Responsibilities Strategic Leadership
Working with College’s Senior Leadership, develops and implements comprehensive marketing and communications strategies that align with and amplify the College’s goals and objectives. Understands target audiences and external influences and strives for positive engagement. Stays abreast of the latest marketing technologies and trends to keep the college at the forefront of developments in marketing. Plans and executes strategy and deliverables for advertising opportunities that advance the reputation of the CVM. Fosters collaboration with academic and clinical leaders to enhance visibility of programs and research initiatives and serves as a liaison between the College and the UTIA Marketing and Communications team, and key communications offices across the Knoxville area. Works collaboratively with deans, department heads, and directors to develop strategy, time lines, and desired outcomes for various programs. Provides strategic counsel to the Dean and leadership team. Plans, evaluates, and reports on goals and long-range marketing strategies.
Communications and Reputation Management
Proactively manages public relations efforts to maintain a positive image for the College and Veterinary Medical Center, including crisis communication planning. Increases awareness and elevates the reputation of the College through innovative campaigns, media relations, internal communications, digital presence, events, and community engagement. Reviews and approves all media releases, and works with UTIA Marketing and Communications for distribution to statewide media releases. Develops plan for effective internal communications within the College.
Brand Management
Works closely with UTIA Marketing and Communications and UT Knoxville Office of Communications and Marketing to develop and steward a cohesive brand identity for the College. Oversees visual brand identity and messaging. Develops and implements College and UTIA policies regarding brand use. Establishes design themes for the college’s outward facing media.
Annual Planning
Oversees the development and execution of an annual strategic marketing and communications plan tailored to meet specific goals and to promote philanthropy. Develops action items and measurement tools to determine success. Prepares and administers the College’s marketing and communication budget for maximum effectiveness.
Team Management
Leads, mentors, and manages a dedicated team of marketing and communications professionals to ensure cohesive execution of plans. Provides guidance and work direction, prioritizes projects, establishes deadlines, and approves final products. Manages performance, completes annual evaluations, and makes recommendations for salary improvement. Provides opportunities for professional development.

Qualifications Required Qualifications:

Education:

Bachelor’s degree in marketing, public relations, strategic communications or related field

Experience:

At least 7 years of proven experience in strategic marketing, communications, or public relations roles

Knowledge, Skills, and Abilities:

Demonstrated ability to lead teams effectively while fostering a collaborative environment.
Demonstrated ability to work through influence across complex organizations to achieve objectives.
Ability to maintain confidentiality and exert discretion when communicating on sensitive issues.
Strong skills in developing and implementing strategic plans with measurable outcomes.
Exceptional verbal, written, and interpersonal communication skills.
Strong knowledge and proficiency in current digital technologies and softwares.
Strong organizational and time management skills.
Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Preferred Qualifications:

Experience:

Experience within higher education or healthcare sectors preferred.

Work Location:

Knoxville, Tennessee
Primarily on-site, with a hybrid work schedule opportunity possible.

Compensation and Benefits:

UT market range: 13
Anticipated hiring range: Up to $118,457.28 annually
Find more information on the UT Market Range structure here
Find more information on UT Benefits here

Application Instructions:

To express interest, please submit an application with the noted below attachments. To be assured of full consideration, completed applications with all requested materials should be submitted on or before June 1, 2025.
Resume
Cover Letter
List of 3 Professional References
About The College The UT College of Veterinary Medicine (UTCVM), located in Knoxville, was established by an act of the Tennessee Legislature in 1974 and is part of the University of Tennessee Institute of Agriculture. UTCVM is one of 33 veterinary colleges in the United States and provides opportunities for Tennessee students while serving pet owners and the livestock industry as well as protecting public health, enhancing medical knowledge and generating economic benefits to the state and nation. About Us The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees-the Volunteers-who uphold the university’s tradition of lighting the way for others through leadership and service. UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service. UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs. The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine. Apply today and join the Tennessee Volunteer community! Job Info
Job Identification 2788
Job Category Communication & Mktg
Posting Date 04/29/2025, 01:42 PM
Job Schedule Full time
Locations 2407 River Drive, Knoxville, TN, 37996, US (Hybrid)
The University of Tennessee does not discriminate on the basis of race, sex, color, religion, national origin, age, disability or veteran status in provision of educational programs and services or employment opportunities and benefits. This policy extends to both employment by and admission to the University. The University does not discriminate on the basis of race, sex or disability in its education programs and activities pursuant to the requirements of Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act (ADA)of 1990. Inquiries and charges of violation concerning Title VI, Title IX, Section 504, ADA or the Age Discrimination in Employment Act (ADEA) or any of the other above referenced policies should be directed to the Office of Equity and Diversity (OED), 1840 Melrose Avenue, Knoxville, TN 37996-3560, telephone (865) 974-2498 (V/TTY available) or 974-2440. Requests for accommodation of a disability should be directed to the ADA Coordinator at the UTK Office of Human Resources, 600 Henley Street, Knoxville, TN37996-4125.
Apply Now