Communications Specialist Position Available In Baldwin, Alabama

Communications Specialist 3.4 3.4 out of 5 stars 21982 University Lane, Orange Beach, AL 36561

Columbia Southern University Job Description Job Title:

Communications Specialist Department:

Marketing Reports to:

Director of Communication FLSA:

Exempt Hours:

Monday through Thursday 8:00 AM to 5:00 PM and Friday 8:00 AM to 3:00 PM (extended hours when requested)

Location:

Orange Beach, AL/Hybrid Compensation :

The starting compensation for this position starts at 47,8000.00

Disclosure:

Final compensation will be determined based on experience, qualifications, and company compensation guidelines. Job Summary Columbia Southern University is seeking a results-driven, detail-oriented communications professional. This role plays a critical part in managing the strategy, creation, execution and management of email campaigns for advertising, admissions, alumni relations and more. Essential Job Tasks Additional duties may be assigned. Identify relevant target audiences and create compelling communications that align with their wants, values and needs. Plan, develop, and manage CSU’s communications to include lead nurturing emails, newsletters, automated comms and others. Collaborate with admissions, alumni relations and other internal stakeholders to execute campaign goals. Build responsive HTML emails using an email builder (such as Stripo, HubSpot or Constant Contact) and/or manual coding, ensuring consistent rendering across devices and email clients. Manage CSU’s email marketing efforts within HubSpot, including workflow automation, audience segmentation, A/B testing and analytics reporting. Monitor email performance metrics (open rates, click-through rates, conversions) and use data to inform strategy and improve results. Ensure compliance with email marketing best practices, including

CAN-SPAM, GDPR

(as applicable), and internal policies. Continuously optimize email templates and workflows for performance, accessibility, and deliverability. Plan and document processes within project management system to ensure timely execution of all campaigns. Create, manage and publish organic content across CSU’s social media channels including Facebook, LinkedIn and Instagram. (As needed) Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities Email Marketing & Communications:

Experienced in developing and implementing emails within platforms such as Constant Contact, with strong knowledge of composition, grammar, and language use for professional communication.

Customer Service Principles:

Knowledgeable in customer and personal service practices, including needs assessment, service quality standards, and satisfaction evaluation.

Writing & Editing:

Proficient in written communication tailored to various audiences, with attention to clarity, tone, and effectiveness.

Critical Thinking & Decision Making:

Skilled in analyzing information logically to evaluate options and make sound decisions based on benefits and outcomes.

Graphic Design Coordination:

Capable of designing or collaborating with designers to create engaging visual content, including video and multimedia elements.

Oral Communication:

Strong abilities in oral comprehension and expression to effectively understand and convey spoken information and ideas.

Reasoning & Problem Solving:

Adept in inductive reasoning, able to identify patterns and relationships in diverse information to develop conclusions or inform actions. Education & Experience A Bachelor’s degree is required, and applicable certifications such as HubSpot or the equivalent are preferred. A minimum of 3+ years of experience in email marketing, digital marketing or a related field are required. Demonstrated knowledge in modern digital video and multimedia tools and systems required. Demonstrated knowledge in coding responsive HTML emails; working knowledge of CSS and email-specific design best practices required. Demonstrated knowledge of social media platforms, requirements and standards required. Experience in higher education marketing or lead nurturing strategies in enrollment-focused campaigns strongly preferred. Familiarity with email testing and deliverability tools is preferred. Associated Press Style knowledge preferred. Equipment Used Office equipment including computers, telephones, printers, and scanners are used. Software used is Microsoft Word, Excel, Outlook, Blackboard, Visual Studio, SQL Server, Sendible, HubSpot and internal database software. Secure and reliable internet is required for this position. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The position is remote and should have an established office with secure and reliable internet. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Supervisory Responsibilities There are no supervisory responsibilities for this position.