Public Relations Specialist Position Available In Marion, Florida

Public Relations Specialist 3.4 3.4 out of 5 stars Ocala, FL 34471 JOB The Public Relations Specialist will be responsible for developing and implementing public relations strategies, assisting with media relations, and creating content that promotes the city’s programs, services, and events. This position will support various city initiatives, campaigns, and events. Primary responsibility will be to support Ocala Electric Utility.

EXAMPLE OF DUTIES

Drafts and distributes press releases, media advisories, speeches, and other communication materials.

Ensures that all content is clear, accurate, and aligns with the City of Ocala’s messaging and branding guidelines. Assists in the development and execution of crisis communication plans. Responds quickly and effectively to public relations issues, providing accurate information to the media and the public.

Creates and manages content for the city’s social media platforms. Ensures that messaging is consistent across all channels and engages the community. Assists in planning and executing city events, including press conferences, community outreach events, and public meetings.

Ensures that all events and city-led initiatives are well-organized and effectively communicated to the public. Works closely with community groups, organizations, and stakeholders to promote city initiatives and foster positive relationships.

Attends community meetings and events as assigned to represent the city and gather feedback.

Supports internal communication efforts by developing content for employee newsletters, internal announcements, and other internal communication channels. Monitors and analyzes media coverage and provide recommendations for improving media relations and public perception. Creates and provides presentations and reports on social media, website, and digital communication analytics. Assists in photography, videography, and graphic design efforts as needed. Assists in the design and maintenance of the City’s website.

Perform any other related duties as required or assigned.

SUPPLEMENTAL INFORMATION QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

RESPONSIBILITY FOR

FUNDS, PROPERTY and

EQUIPMENT

Annual Budget:

$

N/ASUPERVISORY

RESPONSIBILITIESThis position will directly supervise 0 employees.

This position may indirectly supervise 0 employees.

If applicable, supervisory responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.

ANALYTICAL ABILITY / PROBLEM SOLVING MODERATELY STRUCTURED.

Fairly broad activities using moderately structured procedures with only generally guided supervision.

PLANNINGWith regard to general assignments in planning time, method, manner and/or sequence of performance of own work.

CONSIDERABLE RESPONSIBILITY

; may also occasionally assist in the planning of work assignments performed by others within a limited area of operation.

DECISION

MAKINGPerforms work operations which permit opportunity for decision-making of minor importance.

FREQUENTLY

;Performs work operations which permit opportunity for decision-making of major importance.

FREQUENTLY

;COMMUNICATION SKILLSAbility to read, analyze, and understand the most complex documents; Ability to respond effectively to the most sensitive inquiries or complaints.

MATHEMATICAL

SKILLSAbility to add, subtract, multiply and divide numbers. Ability to perform these mathematical skills using money and other forms of measurement.

CRITICAL THINKING

SKILLSAbility to utilize common sense understanding in order to carry out written, oral or diagrammed instructions. Ability to deal with problems involving several known variables furnished in written, oral, or diagram formats.

SUPERVISION

RECEIVEDUnder immediate supervision, with

SHORT ASSIGNMENTS

of work at frequent interval with

REGULAR CHECK

of work.

MENTAL DEMANDCLOSE

; Operations requiring close and continuous attention for control of operations. Operations requiring intermittent direct thinking to determine or select the most applicable way of handling situations regarding the organization’s operations.

USE OF MACHINES, EQUIPMENT AND/OR

COMPUTERRegular use of complex machines and equipment (desktop/laptop computer and software, road and production machines and equipment, etc.)ACCURACYProbable errors of internal scope readily detected in normal course of work by standard check or routine crosscheck within a single department or office. Errors resulting from inaccuracy would create Minor confusion, delay or expense to correct.

PUBLIC CONTACTExtensive contacts with various diversified sectors of the public environment; wherein, the contacts are major importance and failure to exercise proper judgment can lead to substantial losses to the organization.

EMPLOYEE

CONTACTContacts of considerable importance within the department or office. Requires tact in discussing problems and presenting data and making recommendations.

SOFTWARE SKILLS

REQUIREDAccounting BasicAlphanumeric Data Entry BasicContact Management BasicDatabase BasicEnterprise Resource Planning BasicHuman Resources Systems NonePayroll Systems NonePresentation/PowerPoint IntermediateProgramming Languages BasicSpreadsheet IntermediateWord Processing/Typing Intermediate

ADDITIONAL SOFTWARE

SKILLSAdobe Creative Cloud (Primarily Premiere Pro, Photoshop, and InDesign)Canva Proficiency

OTHER SKILLSPHYSICAL

ACTIVITIESWhile performing the functions of this job, the employee may be required to: Stand FrequentlyWalk FrequentlySit FrequentlyUse hands to handle or feel FrequentlyReach with hands and arms OccasionallyClimb or balance OccasionallyStoop, kneel, crouch or crawl FrequentlyTalk or hear FrequentlyTaste or smell Never

WEIGHT LIFT REQUIREMENTS

The employee must occasionally lift and/or move: Up to 10 poundsVISION REQUIREMENTSpecific vision abilities required by this job may include: Color vision (interpreting color software screens or reports; work duties that require the ability to identify and distinguish colors).

ENVIRONMENTAL

CONDITIONSThe following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work near moving mechanical parts (spinning shafts, engines, lifts, etc.) NeverWork in high, precarious places (tall structures, bucket lifts, extension ladders, etc.) NeverFumes or airborne particles (painting, sanding, solvents, flying lint or dust particles, etc.) NeverToxic or caustic chemicals (including potential for chemical spills, etc.) NeverOutdoor weather conditions (exposure to outdoor heat, cold or inclement weather) OccasionallyWet or humid conditions (not weather-related, such as greenhouse, carwash, etc.) NeverExtreme cold (not weather-related, such as freezer, cold storage, etc.) NeverExtreme heat not weather-related, such as furnace, kitchen, ovens, etc. where temp is regularly above 100 degrees F) NeverRisk of electrical shock (live electrical wires, equipment that retains power after shutoff) NeverWork with explosives (TNT, dynamite, nitroglycerine or other related explosives) NeverRisk of radiation (x-ray equipment, nuclear radiation, electromagnetic radiation, etc.) NeverVibration (jack hammer, soil compactor, equipment that creates high vibration, etc.) NeverThe noise level in the work environment is usually Moderate (business office with computers/printers, light traffic, etc.)

ADDITIONAL

INFORMATIONThis is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).