Admission Communications Specialist Position Available In Catawba, North Carolina

Admission Communications Specialist
Lenoir-Rhyne University
in Hickory, NC

Apply Now Type:

Full-Time

Posted:

06/06/2025

Category:

Admissions and Enrollment; +1

Communications, Marketing, and Public Affairs Location:

Hickory, North Carolina The admission communication specialist brings energy, initiative and creativity to the admission team by developing, implementing and managing the communication strategy and flow for all incoming students-both undergraduate and graduate-at Lenoir-Rhyne University. This position also serves as a liaison between Admission and Marketing and Communications while managing CRM marketing functions. Responsibilities include relationship building, assisting with admission and retention efforts and records management. Reporting to the director of admission operations, the admission communication specialist is an integral part of the admission team, contributing to yearly planning, collaborating with faculty, building relationships with team members and fostering community partnerships. Supervisory Responsibilities May supervise others, including student workers Essential Accountabilities Coordinate the relationship between Admission and the Office of Marketing and Communications to support and implement a comprehensive admission marketing and communication strategy
Develop and execute a digital communication plan, including emails and social media, using the admission CRM and adhering to institutional brand standards
Create new and revised messaging to assist in recruiting prospective students
Write, schedule and send messaging to prospective students via the CRM while building and analyzing communication reports
Collaborate with admission staff, program directors and faculty to ensure program-specific communications are accurate and align with college and university-wide initiatives and standards
Attend all CRM training sessions to learn the platform and maximize its effectiveness
Analyze data and recruitment trends to inform decision-making and adjust strategy in response to changing markets and applicant pools
Support the admission office with data analysis, campaign tracking and email performance reviews
Use tools such as CRM reports, Google Analytics, Looker Studio and social media insights to provide tactical recommendations that improve campaign performance, including open and response rates
Analyze primary and secondary research and historical data to shape outreach efforts and inform strategic enrollment planning
Maintain a positive and professional atmosphere, ensuring that all interactions reflect the highest level of customer service
Demonstrate a strong work ethic, attention to detail and ability to prioritize and work with urgency
Assist with admission-related travel, events and programming as requested
Manage special projects or ongoing activities as assigned by the director of admission operations
Perform other duties as assigned Required Skills and Abilities Understanding and support of Lenoir-Rhyne’s mission and vision and how recruitment, admission and retention align with it
Cross-cultural competence and empathy in relationship building
Strong organizational skills with the ability to manage resources and people to meet goals; action-oriented and capable of managing multiple priorities simultaneously
Excellent verbal and written communication skills across various platforms and settings
Strong interpersonal skills with the ability to manage sensitive and confidential information with professionalism and tact
Excellent time management and attention to detail
Strong analytical, problem-solving and conflict resolution skills
Proficiency in Microsoft Office Suite and related software
Fluency in Spanish is a plus Education and Experience Bachelor’s degree required
Previous experience in college admission, student recruitment or related fields such as communications or marketing preferred
Experience with SLATE or other customer relationship management software preferred
Familiarity with Lenoir-Rhyne, its faculty and student population is a plus Physical Requirements Prolonged periods of sitting at a desk and working on a computer
Travel for recruitment events or conferences as needed
Ability to lift up to 15 pounds occasionally
Ability to attend and lead in-person and online meetings and events
Ability to travel across campus with students, faculty and staff Work Schedule Standard office hours: Monday through Friday, 8 a.m. to 5 p.m.
Occasional evening and weekend work may be required based on university needs Behavioral Expectations Maintain high standards of integrity, confidentiality and ethics
Support a healthy and safe work environment
Foster and contribute to a professional, respectful, diverse, equitable and inclusive workplace
Treat all individuals with dignity, respect and kindness
Follow all university policies and comply with local, state and federal laws Note
Position requirements listed above indicate the minimum knowledge, skills and abilities necessary to perform this job effectively. This description outlines the primary duties and responsibilities but is not an exhaustive list. Employees may be required to perform additional duties as assigned. Lenoir-Rhyne University reserves the right to modify job responsibilities as needed. Apply
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