Content Manager and Creator Position Available In Jefferson, Alabama

Content Manager and Creator 4.6 4.6 out of 5 stars Hoover, AL 35244

Job Description:

Content Manager (Inbound/Digital Marketing Focus)

Department:

Marketing Reports To:

Marketing / CEO Position Overview We are seeking a driven and strategic Content Manager and Creator to lead the planning, creation, and optimization of educational and trust-building content as part of our inbound marketing strategy. This role is responsible for translating internal expertise into valuable articles, videos, and resources that align with the questions, concerns, and decision-making behaviors of our ideal customers. The ideal candidate brings a background in journalism, content marketing, or communication, and thrives on simplifying the complex to inspire customer confidence and assist the sales cycle. Key Responsibilities Content Strategy & Planning Develop and maintain a content editorial calendar focused on addressing buyer questions across the sales funnel. Prioritize content topics using search intent, sales feedback, and analytics insights. Align messaging with sales enablement objectives and customer journey milestones. Content Creation & Management Interview internal stakeholders and subject matter experts (SMEs) to extract relevant knowledge. Write, edit, and optimize educational articles, blogs, ebooks, and case studies. Coordinate and script video content in collaboration with internal video/editing resources. Ensure all content meets SEO, accessibility, and editorial quality standards. Sales Enablement & Cross-functional Liaison Collaborate with sales to identify common client and prospect questions. Create content that directly serves sales conversations and helps reduce customer objections. Provide training or documentation for how sales can use content in engagement workflows. Performance Tracking & Optimization Monitor content effectiveness (traffic, conversions, engagement). Report monthly KPIs and deliver insights on what’s working and how to improve. Regularly update and repurpose existing content based on performance. Qualifications Bachelor’s degree in Journalism, Communications, Marketing, English, or related field a plus. Experience in Content marketing, journalism, or digital communications. Demonstrated ability to interview SMEs and produce authoritative educational content. Excellent written and verbal communication skills. Experience with SEO best practices and modern CMS platforms (e.g., WordPress, HubSpot). Firm grasp of how content supports the sales process and customer lifecycle. Self-starter who can manage multiple projects and stakeholders simultaneously. Preferred Skills B2B or technology-sector experience (especially in IT services, software, or cybersecurity). Video scripting or production experience is a plus. Familiarity with the They Ask You Answer methodology is a significant bonus. Key Traits for Success Exceptional attention to detail and editorial judgment Passion for research, education, and value creation for prospects Empathy for customer pain points and sales challenges Strong organizational and time-management skills Comfortable working cross-functionally with sales, product, and executive teams Benefits & Growth Path Competitive salary + performance-based incentives. Professional development in content marketing, SEO, and conversion strategy. Direct mentorship from sales and marketing leadership. Opportunity to own and scale content initiatives within the organization.

To Apply:

Submit your resume, 2-3 writing samples, and a brief video summary of why you’re passionate about building trust through educational content.

Job Type:

Full-time Pay:

$42,678.60 – $51,397.88 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Schedule:

8 hour shift Day shift Monday to

Friday Work Location:

In person