Digital Content Executive Producer Position Available In Bay, Florida

$0k
Salary Not Available
Position range in Panama City-Panama City Beach, FL Metropolitan Statistical Area $40k – $96k Per Year Digital Content Executive Producer
(Confidential)

Occupation:

Producers and Directors

Location:

Panama City, FL – 32401
Positions available: 1
Job #: 12472275

Source:

Employ Florida

Posted:

2/20/2025

Updated:

4/9/2025

Expires:

5/19/2025

Web Site:

Employ Florida
Onsite /

Remote:

Work onsite all of the time

Job Type:

Regular, Full Time (30 Hours or More), Permanent Employment Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. HS 24 Job Description Help for Job Description. Opens a new window. Job Description Help for Job Description. Opens a new window.
Digital Content Executive Producer

Job ID:

35083
Full-Time Nexstar Media Group is Americas largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstars platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. If you speak OBS, SEO, Push Alerts and Key Words, then we have a place for you. WMBB, the Nexstar-owned ABC and CW affiliate for Panama City and the Florida Panhandle, is looking for a Digital Lead. This team member plays an integral role in our newsroom. We’re looking for someone who can help us reimagine the future of digital content and news production, NOW. Qualified candidates will, above all, have strong news judgement. You should have the skills to write and post original content and news stories on our website mypanhandle.com, all station social media platforms, and for use in on-air newscasts. You’ll also need experience in shooting & editing video and producing packages. In short, you’ll be doing everything a Multi-Media Journalist does for broadcast TV, except you’ll be doing it on our digital platforms. You will also play an important part in finding story ideas and leads to be entered into the daily assignment system. Thats the job, but what about the station and the city? You’ll be living in a beautiful beach community where hundreds of thousands of people vacation. You will not be shoveling snow half the year. It’s an even better place to work. We have a good culture in our newsroom. For many, we are a beginner’s market where they begin their journey in the news business. We pride ourselves in owning breaking news and are not afraid to tackle the controversial topics. Our news coverage and digital products have won more awards the last five years than any other local media outlet. Our news team works hard but has fun. It’s a good work environment where everyone gets along well with each other.

Position Summary:

The Digital Content Executive Producer is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands. This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Experience:

2 years of experience in digital content and journalism
Capable of researching, interviewing, and writing original news articles
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

Requirements:

Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Promote and distribute news content on social media

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled Help for Employer Information. Opens a new window.