Digital Content Producer Position Available In Bay, Florida

Salary Not Available
Position range in Florida $51k – $102k Per Year Digital Content Producer
(Confidential)

Occupation:

Producers and Directors

Location:

Panama City, FL – 32401
Positions available: 1
Job #: 12472256

Source:

Employ Florida

Posted:

2/20/2025

Updated:

4/9/2025

Expires:

5/19/2025

Web Site:

Employ Florida
Onsite /

Remote:

Work onsite all of the time

Job Type:

Regular, Full Time (30 Hours or More), Permanent Employment Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. HS 24 Job Description Help for Job Description. Opens a new window. Job Description Help for Job Description. Opens a new window.

Position:

Digital Content Producer Job Req #: 35081

Position Summary:

If you speak OBS, SEO, Push Alerts and Key Words, then we have a place for you. WMBB, the Nexstar-owned ABC and CW affiliate for Panama City and the Florida Panhandle, is looking for a Digital Content Producer. This team member plays an integral role in our newsroom. Qualified candidates will have the skills to write and post original content and news stories on our website mypanhandle.com, all station social media platforms, and for use in on-air newscasts. You’ll also need experience in shooting & editing video and producing packages. In short, you’ll be doing everything a Multi-Media Journalist does for broadcast TV, except you’ll be doing it on our digital platforms. You will also play an important part in finding story ideas and leads to be entered into the daily assignment system. That’s the job, but what about the station and the city? You’ll be living in a beautiful beach community where hundreds of thousands of people vacation. You will not be shoveling snow half the year. It’s an even better place to work. We have a good culture in our newsroom. We are a beginner’s market for many who begin their journey in the news business. We pride ourselves in owning breaking news and are not afraid to tackle the controversial topics. We’ve won more awards for our coverage than any other local media outlet over the last five years. Our news team works hard but has fun. It’s a good work environment where everyone gets along well with each other. If this sounds like the place you want to begin your career and learn your craft, then you need to apply now. This job will not last long. For more on the job requirements and desired qualifications keep reading below. Hope to hear from you soon.

Experience:

2 years of experience in digital content and journalism
Capable of researching, interviewing, and writing original news articles
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
Fluency in English
Excellent communication skills, both oral and written with the ability to ad lib when required
Minimum two years’ experience in news reporting (Depending on market size)
Superior on-air presence
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
Valid driver’s license with a good driving record
Flexibility to work any shift

Requirements:

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Promote and distribute news content on social media
Reports news stories for broadcast, describing the background and details of events
Reviews copy and corrects errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines
Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details
Determines a story’s emphasis, length and format, and organizes material accordingly
Researches and analyzes background information related to news stories to be able to provide complete and accurate information
Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
Pitches stories to news managers and news producers which are relevant to the local community
Receives assignments and evaluates leads and tips to develop story ideas
Discusses issues with producers and/or news managers to establish priorities or positions
Checks reference materials such as books, news files or public records to obtain relevant facts
Revises work to meet editorial approval or to fit time requirements
Shoots and edits news events and news reports
Produces and presents reports for all platforms
Ensures that all content meets company standards for journalistic integrity and production quality
Writes stories for the web and other eMedia platforms
Interacts with viewers/users on social media sites
Performs special projects and other duties as assigned

EEO Statement:

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