Social Media Producer Position Available In Hillsborough, Florida

WFLA.com is looking for a Social Media Producer who is responsible for developing and implementing a plan to communicate our brand identity and generate inbound traffic from external sources. The producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities — sounding fun where able and respectful when required.

Position Responsibilities:

• Develops and implements social media strategy across all products
• Manages all social media accounts with understanding of each unique audience
• Utilizes third-party tools to manage social posts across multiple accounts
• Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
• Observes SEO trends locally, regionally and nationally, providing feedback to whole digital team on title tags and trending queries to turn into web stories
• Communicates regularly with newsroom to leverage unique offerings
• Reports on account and campaign metrics to inform future production strategies Skill/Experience Requirements
• 2 years of experience as a social media producer
• Clever headline/social post writer that gets readers to click
• Ability to moderate tone voice to fit platform and brand needs
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of audience behavior trends and technical ability to affect them
• Ability to monitor and analyze metrics to change strategy as needed
• Knowledge of AP style
• Understanding of effective writing styles for internal and external audiences
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Proficiency in Photoshop and Premiere Nexstar Media Group, Inc.

(

NASDAQ:

NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement:

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.