Social Media Manager Position Available In Cumberland, North Carolina

Social Media Manager Taste of West Africa Fayetteville, NC 28301 • Hybrid work Job Summary We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our e-commerce platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of digital marketing trends. Duties Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement. Create, curate, and manage published content (images, video, written) that aligns with our brand voice and marketing goals. Monitor social media channels for trends, customer feedback, and engagement opportunities using social listening tools. Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly. Collaborate with the marketing team to integrate social media efforts with overall marketing initiatives. Conduct proofreading of all content to ensure high-quality standards before publication. Manage paid advertising campaigns on social media platforms to maximize reach and ROI. Utilize photography and video editing skills to create compelling visual content for posts and ads. Stay updated on the latest trends in social media management and digital marketing. Requirements Proven experience in social media management or digital marketing, preferably within an e-commerce environment. Strong understanding of various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their respective audiences. Proficiency in web analytics tools (e.g., Google Analytics) to track performance metrics. Excellent communication skills with a keen eye for detail in proofreading content. Experience with advertising on social media platforms is highly desirable. Familiarity with photography and video editing software is a plus. Strong organizational skills with the ability to manage multiple projects simultaneously. A passion for public relations and building brand reputation through effective communication strategies. Join us in shaping our online presence and driving engagement through innovative social media initiatives!

Job Types:

Part-time, Contract Pay:

$300.00 – $700.00 per week Expected hours: 5 – 15 per week

Schedule:

4 hour shift

Work Location:

Hybrid remote in Fayetteville, NC 28301