Web Content Strategist Position Available In Guilford, North Carolina

Description Robert Half Marketing & Creative is looking for a Content Strategist for one of our clients in Greensboro, NC. This position is a freelance 100% remote opportunity! About the Role We are looking for an experienced Content Strategist with a strong background in social media content strategy to lead the development and execution of high-impact content initiatives. This role is ideal for someone who thrives on interpreting social performance data and turning insights into strategic content frameworks that drive engagement, growth, and measurable outcomes. Key Responsibilities + Own the social content strategy across platforms (e.g., Instagram, TikTok, LinkedIn, X, Facebook, YouTube). + Analyze and interpret social performance metrics to inform content planning and optimization. + Develop and manage a content strategy and measurement framework, aligning business goals with content performance. + Partner with internal stakeholders (creative, paid media, brand, product marketing) to ensure cohesive storytelling and campaign alignment. + Present strategy insights and content recommendations to senior leadership and key stakeholders. + Identify opportunities for content experimentation and innovation based on social trends and audience behavior. + Develop content calendars, playbooks, and best practice guidelines for internal and external teams. Requirements Requirements + 4+ years of experience in content strategy with a strong emphasis on social media. + Proven track record of using social analytics tools (e.g., Sprout Social, Sprinklr, Brandwatch, native platform insights) to shape content strategies. + Deep understanding of social platform algorithms, audience behaviors, and content trends. + Experience building measurement frameworks and reporting dashboards for social content performance. + Strong communication and presentation skills—comfortable leading discussions with stakeholders and executives. + Experience working in cross-functional environments with creatives, analysts, and marketing teams. + Excellent project management and organizational skills. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .