Social Content Lead Position Available In New York, New York

We are… Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms. Whether you’re a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren’t your primary focus, you’ll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work. Join us and become part of an exciting journey! You are… You’re a creative and strategic Social Content Lead ready to own and drive our content strategy across all platforms, blending social media innovation with cross-platform production to shape our brand’s voice and deliver high-impact campaigns that engage and grow our audience. You’re a strong storyteller, producer, and strategist who thrives in fast-paced environments, with deep experience crafting narratives across formats, understanding platform-specific content nuances, and knowing precisely how to measure what works, all while being ready to make a real impact and see tangible results. You will… Content Strategy & Development Develop and execute a comprehensive content and social strategy aligned with community goals Lead calendar planning across channels (social, video, etc.) Oversee content ideation, production, and workflows from start to finish Team Leadership Manage and mentor content creators, editors, designers, and social managers Collaborate cross-functionally with product, data, partnerships, and marketing teams Production Oversight Lead development of high-quality video, graphic, and written content Own creative briefs, scriptwriting, and asset reviews for internal and external projects Ensure brand consistency and voice across all mediums and touchpoints Social Media Direction Guide platform-specific strategies (X, Instagram, Threads, YouTube, TikTok, etc.) Stay ahead of trends to develop relevant and engaging formats Optimize posts for reach, engagement, and conversion Analytics & Optimization Define success metrics and analyze performance to optimize content Use insights to inform future campaigns and growth opportunities You have… 2-4 years experience in content strategy, social media, or other similar roles Proven leadership experience managing content, social teams, and/or influencer networks Deep understanding of digital platforms, content trends, and audience behaviors Strong creative instincts and ability to translate strategy into content Exceptional writing, editing, and storytelling skills Hands-on experience with content tools (e.g. Adobe Suite, Canva, CapCut, CMS platforms) Familiarity with analytics tools (e.g. Sprout, native platform insights, etc.)

Bonus:

Experience in sports, betting, media, or creator-driven brands What we offer: A generous compensation package and paid time off Comprehensive health benefits cover medical, dental, and vision Life and disability insurance Paid parental leave Opportunities for growth A supportive, fun, and kind team dedicated to your success

New York Base:

55,000 USD