Senior Digital and Social Media Insights Manager Position Available In Darlington, South Carolina

We’re looking for a sharp, strategic, and curious Senior Digital and Social Media Insights Manager to lead our digital insights and evaluation function — helping us understand what’s working, what’s not, and where we go next across digital and social platforms. This is a pivotal role at the heart of our digital communications team. You’ll turn data into insight, and insight into action — shaping how we engage audiences, optimise campaigns, and respond to the fast-moving digital landscape. Key Responsibilities Lead the development and delivery of insight and evaluation strategies that span the departments’ social media channels — focusing on both organic and paid content. Translate complex data into clear, compelling narratives that inform decision-making at all levels. Work closely with marketing teams, content specialists, press colleagues and strategy teams to embed insight into planning and delivery. Monitor performance in real time, spotting trends, surfacing risks, and identifying opportunities to build dynamic social media content. Build dashboards and reports to present actionable evaluation insights. Provide rapid insights in response to the news agenda and social media trends, ensuring our content remains relevant and timely to all audience groups. Introduce insight and evaluation tools that make data accessible and actionable for non-technical or analytical colleagues. Champion a culture of test-and-learn, helping teams’ experiment, iterate, and improve. Stay ahead of platform changes, audience behaviours, and emerging tools, and advise on what they mean for digital communications in the department.